Influencer Outreach & Ambassador Program Manager

Location: Remote Employment Type: Full-Time Schedule: Core overlap with U.S. business hours (some flexibility for creator communication across time zones) Reports To: Head of Growth / Marketing

About the Company

We are a rapidly growing U.S.-based functional beverage brand reshaping the energy and hydration category. Our products pair clean, transparent, science-backed ingredients — time-released caffeine, nootropics, and functional performance support — with bold, collectible, limited-edition flavor drops.

We are not a traditional CPG company. We are community-led. Our growth is driven by creators, athletes, gamers, and builders who represent the brand across motorsports, gaming, fitness, and the outdoors. We already run an active ambassador program with a tiered structure, affiliate commissions, and a growing crew of content creators, and we have thousands of five-star reviews behind us.

The brand has proven the model works. This role exists to scale it.

About the Role

Our ambassador and creator program is one of our most powerful growth channels — but until now it has been run informally, alongside a dozen other priorities. We need one person to own it end to end.

This is a builder's role, not a maintenance role. You will be responsible for both filling the top of the funnel (finding and recruiting the right creators) and keeping that funnel productive (onboarding, activating, and retaining ambassadors so they actually post, refer, and drive revenue).

The single biggest challenge in any ambassador program is not recruiting — it is inactivity. Creators sign up, receive a kit, post once or twice, then go quiet. Your core mandate is to solve that: build the systems and relationships that turn a list of names into a consistently active, revenue-producing community.

You will operate as the connective tissue between the brand and its creators — part talent scout, part relationship manager, part program operator.

Key Responsibilities

Influencer Sourcing & Outreach

Identify and vet creators across our core verticals (motorsports, gaming, fitness, outdoors, adventure) who genuinely fit the brand
Run high-volume, personalized outreach across Instagram, TikTok, YouTube, Twitch, and podcasts
Manage inbound applicants: review, qualify, and assign tiers based on program criteria
Build and maintain a pipeline of prospective ambassadors and larger paid-partnership targets

Program Management & Onboarding

Own the full ambassador lifecycle from application through activation
Coordinate onboarding, affiliate link/code setup, and crew kit fulfillment with internal and logistics teams
Manage tier progression and ensure ambassadors understand how to level up
Maintain clean, organized records of every ambassador, their status, and their performance

Relationship Management & Retention

Serve as the primary point of contact for the ambassador community
Proactively re-engage inactive ambassadors and remove friction that stops them from posting
Build genuine relationships that make creators want to represent the brand long-term
Gather creator feedback and channel it back to the product and marketing teams

Content & UGC Pipeline

Ensure ambassadors are consistently producing on-brand content that meets program expectations
Provide creators with briefs, talking points, and assets so posting is easy, not a chore
Source and organize UGC for use across marketing, paid social, and the website

Performance Tracking & Reporting

Track affiliate sales, referrals, and content output by ambassador and by tier
Identify which creators and segments actually drive revenue, and reallocate effort accordingly
Report on program performance, ROI, and growth to leadership on a regular cadence

Compliance & Brand Protection

Enforce program requirements, including competitive exclusivity (no active partnerships with competing energy brands)
Ensure creators follow FTC disclosure and advertising guidelines
Protect brand voice and standards across all ambassador-generated content

Required Qualifications

2+ years in influencer marketing, ambassador/affiliate program management, creator partnerships, or a closely related role
Proven experience recruiting and managing relationships with content creators or influencers
Strong written communication and a natural ability to build rapport quickly, especially over DM and email
Highly organized, with experience managing many relationships and moving pieces at once
Comfort tracking performance data and making decisions based on what the numbers show
Fluent, professional English (written and verbal)
Reliable remote work setup and consistent overlap with U.S. business hours

Preferred Qualifications

Experience in a DTC, e-commerce, or consumer brand environment
Familiarity with affiliate platforms, influencer CRMs, or ambassador management tools
Working knowledge of Shopify and social analytics
Personal familiarity with the creator economy in fitness, gaming, motorsports, or outdoor/adventure niches
Basic understanding of FTC disclosure and influencer compliance requirements

Ideal Candidate Profile

You are:

Relationship-driven — you genuinely like people and creators trust you fast
A self-starter — you can build a program, not just run someone else's playbook
Organized under volume — dozens of active relationships don't overwhelm you, they energize you
Persistent — you follow up, re-engage, and don't let ambassadors quietly go dark
Commercially minded — you understand this program exists to drive revenue, not just activity
Culturally fluent — you get creator culture and can speak the brand's language authentically

You will thrive here if you like ownership, fast-moving environments, and building something from a strong foundation. You will struggle if you need a rigid process handed to you or prefer to stay behind a spreadsheet.

Why Join Us

You'll take ownership of a proven, high-visibility growth channel at a brand that is scaling quickly and takes its community seriously. This is a rare chance to build and lead a creator program end to end — not inherit a finished machine, but shape the engine that drives the brand's next stage of growth.

Influencer Outreach & Ambassador Program Manager - 61055136530