About the Company

Our client is a rapidly growing home services company specializing in plumbing, air conditioning, heating, and electrical services. They are committed to helping homeowners receive exceptional service while continually expanding their market presence through innovative digital marketing strategies.

As the company continues to grow, they are seeking a Senior Digital Marketing Specialist to take ownership of their digital marketing initiatives, drive lead generation, and continuously improve campaign performance across multiple channels.

Role Overview

The Senior Digital Marketing Specialist will lead the planning, execution, and optimization of the company's digital marketing efforts. This individual will be responsible for managing paid advertising campaigns, improving organic search visibility, creating high-performing marketing content, and identifying new opportunities to generate qualified leads.

This is a senior-level, highly autonomous position. The ideal candidate brings strong strategic thinking, hands-on execution, and enough leadership experience to independently develop marketing initiatives rather than simply execute assigned tasks.

Previous experience marketing within the HVAC, plumbing, electrical, or broader home services industry is highly preferred.

Key Responsibilities

Digital Marketing Strategy

Develop and execute comprehensive digital marketing strategies that drive qualified leads and business growth
Identify new marketing opportunities based on market trends and campaign performance
Continuously optimize marketing initiatives to maximize return on investment
Recommend new channels, tools, and campaigns to improve overall marketing performance

Paid Advertising

Manage and optimize paid advertising campaigns across:
- Google Ads
- Google Local Services Ads (LSA)
- Meta Ads (Facebook & Instagram)
Monitor campaign performance, budgets, and lead quality
Conduct keyword research, audience targeting, and campaign optimization
Improve conversion rates through ongoing testing and refinement

Search Engine Optimization (SEO)

Develop and execute SEO strategies to improve organic rankings
Perform keyword research and competitive analysis
Optimize website content and landing pages for search performance
Monitor website traffic and search engine performance metrics
Recommend technical and content improvements

Content Marketing

Create and oversee digital marketing content for websites, blogs, landing pages, email campaigns, and social media
Develop compelling content that supports SEO and lead generation initiatives
Ensure all content aligns with brand messaging and customer needs
Coordinate promotional campaigns and seasonal marketing initiatives

Performance Analysis & Reporting

Monitor key performance indicators across all marketing channels
Prepare regular reports highlighting campaign performance, ROI, and recommendations
Analyze lead quality and customer acquisition metrics
Use data to continuously improve marketing effectiveness

Marketing Operations

Collaborate with internal teams to support overall business objectives
Evaluate and implement AI-powered marketing tools to improve productivity and campaign performance
Stay current on digital marketing trends, platform updates, and best practices
Help establish scalable marketing processes and workflows

Required Qualifications

5+ years of experience in digital marketing
Proven experience managing:
- Google Ads
- Google Local Services Ads (LSA)
- Meta Ads (Facebook & Instagram)
Strong SEO knowledge and hands-on optimization experience
Experience creating digital marketing content that generates leads
Ability to independently develop and execute marketing strategies
Previous management-level responsibility or demonstrated ability to lead marketing initiatives autonomously
Strong analytical and reporting skills
Excellent written and verbal English communication skills
Comfortable adopting and utilizing AI tools to improve marketing workflows

Preferred Qualifications

Previous experience marketing for:
- HVAC companies
- Plumbing companies
- Electrical contractors
- Home service businesses
Experience using ServiceTitan
Experience with marketing automation platforms
Local service business marketing experience
Landing page optimization and conversion rate optimization (CRO) experience

Technology & Tools

Google Ads
Google Local Services Ads (LSA)
Meta Ads Manager
Google Analytics
Google Search Console
AI tools (ChatGPT, Claude, or similar)
ServiceTitan (highly preferred)
SEO and keyword research tools

Role Details

Fully remote position
Full-time
Monday–Friday
9:00 AM – 5:00 PM EST
5+ years of experience required

What This Role Offers

Opportunity to lead digital marketing for a growing home services company
High level of ownership and autonomy over marketing strategy
Collaborative remote work environment
Opportunity to implement new technologies and AI-driven marketing processes
Long-term career growth with an expanding organization

Ideal Candidate Profile

Strategic digital marketer who enjoys both planning and hands-on execution
Self-starter capable of identifying opportunities without constant direction
Strong analytical thinker who makes data-driven marketing decisions
Experienced in generating leads for local service businesses
Creative problem solver who continuously seeks ways to improve campaign performance
Comfortable managing multiple marketing channels simultaneously
Passionate about leveraging AI and emerging technologies to improve marketing effectiveness

Success Metrics

Growth in qualified lead generation
Improvement in paid advertising ROI and cost per lead
Increased organic search traffic and keyword rankings
Overall marketing campaign performance and conversion rates
Quality and effectiveness of digital content
Successful implementation of new marketing initiatives and process improvements
Contribution to overall business growth through marketing performance

SSenior Digital Marketing Specialist - 20364