Paid Media Specialist

Work hours: US/Australian Business Hours

Role Overview

We are looking for a data-driven, creative, and proactive Mid-Level Paid Ads Specialist based in the Philippines to manage, scale, and optimize performance marketing campaigns. In this role, you will take ownership of day-to-day paid media execution across Google, Meta, and secondary performance channels, driving customer acquisition and maximizing Return on Ad Spend (ROAS).

With 4 to 6 years of dedicated paid media experience, you should be comfortable working independently, analyzing performance metrics, conducting structured A/B tests, and translating numbers into clear growth strategies.

Key Responsibilities

Strategy & Campaign Execution

Plan, build, and optimize high-converting paid search (PPC) and paid social campaigns across Google Ads, Meta Ads Manager, TikTok, and LinkedIn.
Perform daily account audits, bid management, budget pacing, and audience targeting adjustments.
Develop full-funnel paid strategies tailored to different stages of the customer journey (awareness, consideration, conversion, and retargeting).

Creative Strategy & A/B Testing

Partner with creative teams (designers and video editors) to brainstorm ad concepts, creative hooks, and compelling copy.
Run continuous A/B tests on creative assets, ad formats, copy, landing pages, and audience segments to boost conversion rates.
Stay updated on paid media trends, platform updates, and competitor activity.

Tracking, Analytics & Reporting

Monitor key performance metrics (CAC, ROAS, CPA, CTR, CVR, and LTV) to ensure efficiency and profitability.
Audit and help manage tracking setups using Google Tag Manager, GA4, Meta Pixel/Conversions API (CAPI) for accurate data attribution.
Prepare clear weekly and monthly performance reports and dashboards (e.g., Looker Studio) featuring actionable insights.

What We’re Looking For

Experience: 4–6 years of hands-on, direct experience managing and optimizing paid media budgets.
Platform Mastery: Strong expertise in Google Ads (Search, Display, Performance Max, YouTube) and Meta Ads Manager.
Analytical Skills: Intermediate-to-advanced proficiency with GA4, Google Tag Manager (GTM), data attribution models, and reporting tools like Looker Studio.
Communication: Excellent written and spoken English skills to collaborate effectively with distributed teams.
Work Setup: Demonstrated success working independently in a remote environment with high reliability, self-motivation, and strong time-management skills.

Nice to Haves

Experience running ads for international markets (US, UK, AU, or APAC).
Background in both e-commerce and B2B lead generation.
Familiarity with alternative ad platforms (Pinterest, Reddit, Amazon Ads) or programmatic platforms.
Basic understanding of CRO, landing page builders, or basic HTML/GTM script implementations.

Paid Ads Specialist - 62685812836