Location: Netherlands | Region: Benelux
Travel: Approximately 70%
Language Requirements: Dutch & English (French is an advantage)

About the Role

We are supporting a leading international PPE manufacturer on the search for a Sales Manager Benelux. This is a key commercial leadership role responsible for driving growth across the Dutch and Belgian markets, leading an established sales organisation, and supporting the successful integration of a newly acquired business into the wider group structure.

The Sales Manager Benelux will act as the regional commercial leader, building a high-performing, customer-focused sales organisation aligned with the company’s global strategy.

Key Responsibilities

Commercial Leadership & Growth

Drive profitable business growth by developing the existing distributor network and opening new customer accounts across the Benelux region.
Lead, motivate, and develop a commercial organisation consisting of sales and support teams.
Build strong relationships with distributors, dealers, and strategic customers.
Manage selected key accounts and support long-term customer partnerships.
Develop and execute regional commercial plans by market segment and customer group.
Monitor sales performance through reporting, analytics, and forecasting tools.
Support pricing strategies and commercial decision-making in line with group guidelines.
Ensure high levels of customer satisfaction by managing key customer topics and escalations.

Integration & Change Management

Lead the commercial integration of a newly acquired business into the existing Benelux organisation.
Support the alignment of brands, product portfolios, processes, and ways of working.
Act as a key commercial stakeholder in transformation projects, including CRM, ERP, and process improvements.
Support successful launches of new products and commercial initiatives.
Provide market insights and customer feedback to product and marketing teams.

Team Leadership

Coach and develop sales teams through field visits, training, and ongoing support.
Create a collaborative, performance-driven culture across the Benelux organisation.
Work closely with internal teams including supply chain, finance, HR, and operations.

Candidate Profile

We are looking for a commercially strong leader with experience in a distributor-driven B2B environment.

You will ideally have:

5–10 years of experience leading a commercial team or business unit.
Experience within PPE, workwear, safety products, or a related industrial market.
Strong experience managing distributors, dealers, and channel partners.
Proven success in business development, strategic account management, and sales growth.
Experience leading change, integration, or transformation projects.
Strong analytical and strategic thinking skills.
Excellent leadership, communication, and influencing abilities.
Fluent Dutch and English (French is a plus).
Willingness to travel extensively across the Benelux region.

Why Join?

This is an opportunity to take a leading role within an international PPE organisation, shaping the future growth of the Benelux business, developing a strong commercial team, and making a direct impact during an important phase of business transformation.

Sales Manager Benelux – PPE Industry