Paid Ads Manager (Meta & Google)

Employment Type: Full time, independent contractor
Work Model: Remote
Work Hours: US work hours

About the Company: The company is a fast-growing digital marketing agency that helps service-based businesses generate predictable, high-quality leads through paid advertising, high-converting funnels, CRM automation, and creative strategy.

Unlike traditional marketing agencies that only manage ads, the company owns the complete lead generation ecosystem—from creative production and messaging through CRM integrations, funnels, and campaign optimization. Their clients include contractors, coaches, professional service firms, and other lead generation-focused businesses that rely heavily on paid advertising to grow.

About the Role: The client is looking for a Senior Paid Ads Manager with deep experience managing both Meta Ads and Google Ads for service-based lead generation businesses.

This is not an eCommerce advertising role. We looking for someone who can truly own paid advertising so leadership can focus on growing the company—not managing campaigns.

The ideal candidate understands how to generate qualified leads—not online purchases—and knows how to optimize campaigns around appointments, phone calls, and sales opportunities.

You'll take campaigns from launch through optimization while ensuring leads flow correctly into client CRM systems.

You'll be expected to think strategically, troubleshoot independently, communicate proactively, and operate with minimal supervision.

This role is designed for someone who enjoys ownership and wants to become a long-term member of a growing agency.

What You'll Own

Paid Advertising

Build and launch Meta advertising campaigns
Build and manage Google Search campaigns
Optimize campaigns based on performance data
Improve CPL, lead quality, and campaign efficiency
Scale winning campaigns
Monitor budgets and pacing
Analyze campaign performance and make proactive recommendations

Campaign Setup

Configure campaign structures correctly from the start
Build audiences
Configure tracking
Implement conversion events
Ensure attribution is working properly
Test campaigns prior to launch

CRM & Funnel Integration— You'll work closely with the team's existing systems by:

Connecting Meta and Google campaigns into CRM workflows
Ensuring leads flow correctly into automation
Troubleshooting tracking issues
Verifying lead routing
Working alongside internal funnel and CRM specialists

Optimization — You'll continuously improve campaigns through:

Creative testing
Audience refinement
Bid strategy optimization
Budget allocation
Landing page insights
Lead quality improvements
Performance reporting

Required Experience

5+ years managing Meta Ads
5+ years managing Google Ads
Strong background in lead generation campaigns
Experience supporting service-based businesses
Experience managing multiple client accounts simultaneously
Proven ability to optimize campaigns for qualified leads—not just clicks
Experience integrating campaigns with CRM systems
Strong analytical skills
Excellent written and spoken English

Tools & Platforms

Meta Ads Manager
Google Ads
CRM platforms
Lead generation funnels
Conversion tracking tools
Analytics and reporting platforms

The Ideal Candidate

Requires very little day-to-day management
Thinks like an owner
Solves problems before they're escalated
Communicates quickly and clearly
Takes pride in producing excellent work
Pays close attention to detail
Is dependable and highly organized
Enjoys working in a fast-moving agency environment
Wants to build a long-term career with one company

What Will Set You Apart

Agency experience
Experience running both Meta and Google campaigns at a senior level
Strong understanding of CRM integrations and lead routing
Experience working with funnels and conversion tracking
Experience supporting businesses that rely on booked appointments rather than eCommerce sales
Ability to confidently explain optimization strategies and campaign decisions

What Success Looks Like — Within your first several months, you will:

Confidently manage multiple client accounts with minimal oversight
Become the internal expert for Meta and Google Ads
Reduce the amount of campaign review required from leadership
Improve campaign consistency across client accounts
Deliver dependable, repeatable lead generation results
Communicate proactively and quickly with internal team members
Help the agency confidently scale its client base

Paid Ads Manager (Meta & Google) - 20484