LOOKING FOR STELLAR TOP CANDIDATES

Position: Technical Paid Media Manager
Working Hours: Full-Time│Mon - Friday US EST
Search Location: Philippines│South Africa│Latin America│
Salary: 2100-3000 USD per month
: The Final Salary Offer depends on the client’s decision, interview results, and experience

About the Client:

Our client is a franchise-focused marketing company that helps franchise and multi-unit brands grow through strategic storytelling, performance marketing, and disciplined execution. Their approach combines structured brand narratives with data-driven marketing strategies designed to move markets, generate qualified leads, and build belief in growing franchise systems.

The company is currently undergoing a strategic evolution, intentionally focusing on its strongest core capabilities while building a more efficient and scalable foundation for future growth. As part of this strategy, they are seeking a Technical Paid Media Manager who can bring strong hands-on execution, analytical thinking, and technical paid media expertise to the team.

About the Role:

The Technical Paid Media Manager will be responsible for the hands-on management, optimization, tracking, and analysis of paid media campaigns across franchise and multi-unit client accounts.

This is not simply a campaign coordination role. The ideal candidate should be technically strong within advertising platforms, comfortable troubleshooting tracking and performance issues, and capable of independently identifying opportunities to improve campaign efficiency.

The successful candidate will combine paid media execution with strong analytical and problem-solving skills to help the company deliver measurable client results while operating efficiently and profitably.

Role Responsibilities:

Paid Media Management

Build, launch, manage, and optimize paid media campaigns across client accounts
Manage campaigns designed to generate qualified leads and support franchise growth
Monitor campaign performance and make ongoing optimizations based on data
Manage targeting, audiences, bidding strategies, budgets, placements, and campaign structures
Conduct A/B testing across creative, messaging, audiences, and campaign configurations
Ensure campaigns remain aligned with client objectives and performance targets

Technical Campaign Execution

Own the technical setup and ongoing health of paid advertising campaigns
Configure and troubleshoot conversion tracking
Validate pixels, tags, events, and attribution configurations
Identify tracking discrepancies and resolve technical campaign issues
Ensure campaign data is accurate and reliable for optimization and reporting
Troubleshoot platform, tracking, or integration issues that may impact performance

Performance Optimization

Analyze campaign data to identify trends, opportunities, and underperforming areas
Optimize campaigns around metrics such as:
Cost per lead
Cost per acquisition
Conversion rate
Click-through rate
Cost per click
Return on ad spend
Recommend budget reallocations based on performance
Identify opportunities to improve lead quality while controlling acquisition costs
Continuously test new strategies to improve overall campaign efficiency

Franchise & Multi-Unit Marketing

Support paid media strategies for franchise and multi-location organizations
Understand the differences between corporate, franchise development, and location-level marketing objectives
Help generate demand and qualified opportunities across multiple markets
Adapt targeting and campaign strategies based on geography, audience, and franchise growth objectives
Maintain consistency while managing campaigns across multiple locations or markets

Reporting & Analysis

Monitor campaign performance and maintain accurate reporting
Translate complex advertising data into clear, actionable insights
Identify performance trends and communicate recommendations proactively
Provide internal teams with clear explanations of campaign performance
Flag performance concerns early and recommend corrective actions

Cross-Functional Collaboration

Work closely with strategy, creative, content, and account management teams
Translate campaign performance into actionable feedback for creative teams
Coordinate advertising requirements, assets, and launch timelines
Support broader marketing strategies with paid media insights
Communicate clearly and proactively in a fully remote environment

Process & Efficiency Improvement

Identify opportunities to streamline paid media workflows
Build repeatable processes for campaign setup, optimization, QA, and reporting
Help improve the efficiency and scalability of paid media operations
Document best practices and campaign management procedures
Leverage automation and technology where appropriate to improve productivity without sacrificing quality

Requirements:

Has at least 3 years of hands-on paid media experience
Proven experience independently managing digital advertising campaigns
Strong technical understanding of paid media platforms and campaign infrastructure
Experience with conversion tracking, pixels, tags, events, and attribution
Strong understanding of campaign optimization and performance marketing metrics
Experience managing budgets and optimizing toward measurable business outcomes
Strong analytical and problem-solving skills
Excellent written and verbal English communication skills
Ability to communicate technical marketing concepts clearly
Strong attention to detail and campaign QA skills
Ability to work independently with minimal supervision
Reliable computer, high-speed internet connection, and professional remote work environment

Preferred Qualifications:

Previous experience working with franchise brands
Experience supporting multi-location or multi-unit businesses
Agency experience managing multiple client accounts simultaneously
Lead generation campaign experience
Experience working with geographically segmented campaigns
Familiarity with marketing automation and CRM integrations
Experience improving paid media workflows through automation or AI tools

Technology & Tools

Paid advertising platforms
Conversion tracking and analytics platforms
Google Analytics
Google Tag Manager
CRM and lead management systems
Reporting and dashboard tools
Remote collaboration and project management platforms
AI and marketing automation tools

Ideal Candidate Profile:

Technically strong paid media professional who enjoys getting into the details of campaigns
Analytical marketer who wants to understand why performance changes rather than simply reporting the numbers
Self-starter capable of identifying and resolving problems independently
Highly accountable and comfortable owning campaign outcomes
Strong communicator who works effectively with creative, strategy, and account teams
Commercially minded and understands the importance of balancing client performance with operational efficiency
Comfortable working within an evolving organization where efficiency, adaptability, and execution matter
Interested in helping build scalable systems rather than simply maintaining existing processes

NOTE: We prioritize the processing of one application at a time. If you have applied for multiple job openings within our organization, we kindly request that you direct any update inquiries to the team responsible for handling your initial application.

PLEASE NOTE:

→ We are looking for candidates based in South Africa, the Philippines, or Latin America,
→ Please note that we process only one active application at a time—if you’ve applied for multiple roles, kindly direct any updates to the team handling your first application.
→ To start processing, submit your resume in English.
→ The final offer will be at the client’s discretion and will depend on your interview performance, skills, and experience.

Technical Paid Media Manager - 63078297782