Job Summary

We are seeking a creative and results-driven Digital Marketing Manager to lead our marketing initiatives and strengthen our brand presence. The ideal candidate will be responsible for planning and executing digital marketing campaigns, managing social media platforms, organizing corporate events, and driving lead generation for our IT solutions business.

Key Responsibilities

Develop and execute digital marketing strategies to increase brand awareness and generate qualified leads.
Manage and grow the company's social media presence across LinkedIn, Instagram, Facebook, and other relevant platforms.
Plan and execute online and offline marketing campaigns, product launches, webinars, exhibitions, and corporate events.
Create engaging marketing content including social media posts, blogs, email campaigns, videos, and promotional materials.
Coordinate with the sales team to support lead generation and customer engagement initiatives.
Manage paid advertising campaigns (Google Ads, LinkedIn Ads, Meta Ads) and optimise campaign performance.
Monitor website performance, SEO, and analytics to improve online visibility.
Track marketing KPIs and prepare regular performance reports.
Coordinate with external agencies, designers, printers, and event vendors when required.
Stay updated on digital marketing trends and emerging technologies.

Requirements

Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
4–7 years of experience in digital marketing, preferably within the IT, technology, or B2B solutions industry.
Proven experience managing social media, digital campaigns, and corporate events.
Hands-on experience with Google Ads, Meta Business Suite, LinkedIn Campaign Manager, Google Analytics, and SEO tools.
Excellent content writing and communication skills.
Strong project management and organisational abilities.
Experience in lead generation and B2B marketing is highly preferred.

Preferred Skills

Knowledge of CRM and marketing automation platforms.
Graphic design or basic video editing skills are an advantage.
Ability to manage multiple campaigns and events simultaneously.
Creative mindset with strong analytical and problem-solving skills.

Digital Marketing Manager – IT Solutions