Digital Marketing Manager

Salary : $2,500-3,000
Schedule: 9 AM to 5 PM Irish Time
Fully Remote
Location: South Africa

About the Company

Our client is a growing mortgage company dedicated to helping individuals and families navigate the home financing process with exceptional service and innovative marketing strategies. As the company continues to expand, they are seeking a well-rounded Digital Marketing Manager who can take ownership of all marketing initiatives and proactively drive business growth across multiple digital channels.

Role Overview

The Digital Marketing Manager will own the company's digital marketing strategy and day-to-day execution across social media, paid advertising, content creation, website management, SEO, AI search optimization, and email marketing.

This is a highly autonomous role for someone who enjoys wearing multiple hats and taking ownership of marketing initiatives from concept to execution. The successful candidate will be responsible for creating engaging content, managing advertising campaigns, improving online visibility, maintaining the company website, and continually identifying new opportunities to generate leads and grow the business.

The ideal candidate is a proactive self-starter who enjoys bringing new ideas to the table, stays ahead of emerging marketing trends, and is excited to leverage AI-powered marketing tools to improve performance and search visibility.

Key Responsibilities

Digital Marketing Strategy

Develop and execute comprehensive digital marketing strategies that support company growth
Identify new marketing opportunities and recommend innovative campaigns
Continuously evaluate marketing performance and optimize strategies based on results
Stay current with emerging digital marketing trends, AI tools, and platform updates
Proactively introduce new initiatives that generate leads and improve brand awareness

Social Media Management

Create and manage engaging content across platforms including:
- Instagram
- LinkedIn
- Facebook
- Other relevant social media channels
Build and maintain a consistent brand presence
Develop social media calendars and publishing schedules
Write compelling captions and marketing copy
Monitor engagement and optimize content performance
Create both organic and paid social campaigns

Paid Advertising

Plan, launch, and optimize paid advertising campaigns across:
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
Monitor campaign performance and budget allocation
Improve lead generation and return on advertising spend (ROAS)
Conduct A/B testing for creatives, messaging, and audiences
Produce regular performance reporting and recommendations

Content Creation

Create high-quality marketing content for digital channels
Produce video content for:
- Social media
- Paid advertising campaigns
- Brand awareness initiatives
Design creative assets that align with company branding
Develop educational and promotional content for mortgage-related topics
Repurpose content across multiple platforms to maximize reach

Email Marketing

Manage customer email campaigns using HubSpot
Build and maintain email workflows and automation
Create newsletters, promotional campaigns, and nurture sequences
Segment audiences for targeted communication
Monitor campaign performance and optimize open rates, click-through rates, and conversions

Website Management

Manage and maintain the company website
Publish blog articles and educational content
Add and update website pages as needed
Ensure website content remains current and optimized
Troubleshoot or resolve basic website technical issues when possible
Coordinate larger website improvements when necessary

SEO & AI Search Optimization

Develop and execute SEO strategies that improve organic search rankings
Conduct keyword research and content optimization
Build content strategies that improve visibility across traditional search engines
Optimize content for AI-powered search platforms such as ChatGPT, Gemini, and other emerging AI search experiences
Monitor SEO performance and recommend improvements
Implement on-page and technical SEO best practices

Marketing Analytics & Reporting

Track key marketing performance metrics
Analyze campaign effectiveness across all channels
Provide regular reporting and actionable recommendations
Monitor lead generation, website traffic, and conversion rates
Identify opportunities to improve marketing ROI

Required Qualifications

5–8 years of experience in Digital Marketing
Proven experience managing multi-channel digital marketing campaigns
Strong experience with:
- Google Ads
- Meta Ads
- LinkedIn marketing
- Social media content creation
- Email marketing
Hands-on experience using HubSpot for email marketing and campaign management
Proven success improving SEO performance
Demonstrated experience optimizing content for AI-powered search platforms and generative AI visibility
Experience managing website content and updates
Strong content writing and copywriting skills
Experience producing or coordinating video content for digital marketing
Excellent written and verbal English communication skills
Strong organizational and project management abilities
Ability to work independently with minimal supervision
Self-starter with a proactive mindset and strong initiative
Demonstrated ability to identify growth opportunities and implement new ideas

Preferred Qualifications

Experience marketing within:
- Mortgage
- Banking
- Financial Services
- Professional Services
Familiarity with website CMS platforms
Basic website troubleshooting or technical maintenance experience
Experience using AI marketing tools for content creation and workflow automation
Knowledge of technical SEO
Experience managing marketing automation campaigns
Graphic design or video editing experience is a plus

Technology & Tools

Experience with the following is highly preferred:

HubSpot
Google Ads
Meta Ads Manager
LinkedIn Campaign Manager
Google Analytics
SEO platforms and keyword research tools
AI tools such as ChatGPT, Gemini, Claude, or similar platforms
Website CMS platforms
Video editing and content creation tools

Role Details

Fully remote position
Full-time
5–8 years of experience required
High-autonomy role with ownership of the company's marketing initiatives

What This Role Offers

Opportunity to own the entire digital marketing function
High level of autonomy and creative freedom
Ability to shape the company's marketing strategy and future growth
Diverse responsibilities across paid media, content, SEO, AI optimization, and website management
Opportunity to introduce new ideas and innovative marketing initiatives
Collaborative environment with direct access to leadership and decision-making

Ideal Candidate Profile

Well-rounded digital marketing professional with experience across multiple disciplines
Creative thinker who enjoys developing new marketing initiatives
Strong executor who can move ideas from concept to implementation
Data-driven marketer who balances creativity with measurable performance
Comfortable wearing multiple hats in a growing organization
Passionate about learning emerging marketing technologies and AI trends
Self-motivated professional who consistently looks for opportunities to improve results
Proactive communicator who brings ideas and recommendations rather than waiting for direction
Adaptable marketer who enjoys continuous learning and professional growth

Success Metrics

Growth in qualified lead generation
Website traffic and SEO performance
AI search visibility across platforms such as ChatGPT and Gemini
Paid advertising ROI and campaign performance
Social media engagement and audience growth
Email marketing performance (open rates, click-through rates, conversions)
Website content freshness and optimization
Successful execution of new marketing initiatives
Overall contribution to business growth and brand awareness

Digital Marketing Manager - 63327821409