Location: Remote (South Africa or LATAM)
Contract: Independent Contractor
Schedule: Full-Time, Monday-Friday, EST

SUMMARY

The Content Marketing Specialist is a creative and performance-driven marketer responsible for building brand engagement and generating leads through compelling, multi-channel content. This role blends strong writing skills with a social-first, creative mindset—developing blogs, emails, webinars, user-generated content (UGC), video concepts, and social campaigns that attract, engage, and convert. The ideal candidate is both a storyteller and a content innovator—energized by generating fresh ideas, experimenting with new formats, and turning insights into high-performing content.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Other duties may be assigned.

Content Strategy & Creative Ideation

Contribute to and execute multi-channel content strategies aligned to brand growth and recruitment goals.
Generate creative campaign ideas and content themes that differentiate the brand in the market.
Proactively bring forward new social content formats, trends, and storytelling opportunities.
Partner cross-functionally with recruiting, marketing, and leadership to translate business priorities into compelling narratives.

Content Creation & Storytelling

Write high-quality, persuasive content including blogs, landing pages, emails, social posts, video scripts, testimonials, and recruitment campaigns.
Develop and optimize email campaigns that drive engagement and conversion; test subject lines, messaging, and CTAs.
Create audience-first content that balances inspiration, education, and conversion.
Ensure messaging is aligned with brand voice and positioning across all channels.

Webinar & Multimedia Production

Support end-to-end webinar production, including topic development, promotional content, registration pages, and follow-up communications.
Develop engaging slide decks and presentation materials in partnership with subject matter experts.
Repurpose webinar content into blogs, short-form video clips, social content, and email nurture campaigns.
Identify opportunities to turn long-form content into scalable, multi-channel assets.

Social Media & UGC Content Development

Generate and execute creative social media content ideas that drive engagement and brand affinity.
Develop and curate user-generated content (UGC), including nurse stories, testimonials, and short-form video concepts.
Collaborate with internal teams and healthcare professionals to source authentic stories.
Stay current on platform trends and evolving social best practices.

Distribution, Analytics & Optimization

Publish and manage content across HubSpot, website CMS (Webflow) and social channels (LinkedIn, Facebook, Instagram, etc.).
Monitor and report on content, email, webinar, and social performance metrics.
Generate insights and recommendations to improve traffic, engagement, and conversion.
Contribute to experimentation efforts (A/B testing, new content formats, AI-enabled workflows).

PROFESSIONAL QUALIFICATIONS

3+ years of experience in content marketing, digital marketing, or social media marketing, with demonstrated ownership of multi-channel campaigns.
Proven ability to create high-quality written content across formats that drives measurable engagement and/or conversion.
Experience developing creative social media content, including trend-aware formats and UGC concepts.
Experience supporting or producing webinars or virtual events, including slide development and promotional campaigns.
Working knowledge of SEO best practices and content optimization.
Familiarity with marketing automation and CRM platforms (e.g., HubSpot).
Comfort analyzing content performance metrics and making optimization recommendations.
Experience leveraging AI tools to increase content efficiency and effectiveness preferred.
Healthcare, staffing, recruitment marketing, or B2C experience preferred.
Portfolio of writing and content samples required.

Content Marketing Specialist (Remote) - 63361155738