Performance Advertising Specialist

About the Company

Our client is a growth-focused digital marketing consultancy that helps businesses accelerate revenue through data-driven marketing strategies and measurable advertising performance. By combining business strategy with digital marketing expertise, they partner with clients to maximize return on investment, acquire and retain customers, and scale profitable growth.

They are seeking a Performance Advertising Specialist to support the execution, optimization, and scaling of paid advertising campaigns across multiple client accounts.

Role Overview

The Performance Advertising Specialist will be responsible for executing, managing, and optimizing paid advertising campaigns while collaborating with internal teams to improve creative performance and drive measurable business results for clients.

This role is ideal for someone who combines strong technical campaign management skills with a creative mindset. The successful candidate will build campaigns, monitor performance, analyze creative effectiveness, contribute new advertising ideas, and provide meaningful reporting that helps clients understand campaign outcomes.

The ideal candidate is highly detail-oriented, analytical, proactive, and passionate about performance marketing.

Key Responsibilities

Campaign Management & Execution

Build and launch paid advertising campaigns across multiple digital advertising platforms
Implement campaign assets including copy, creative, targeting, and landing page links
Ensure campaigns are launched accurately and on schedule
Coordinate campaign launches and implementation timelines with internal teams and clients
Refresh campaign creatives and assets as needed
Maintain campaign organization and documentation across client accounts

Creative Planning & Strategy

Review creative performance and identify opportunities for improvement
Analyze advertising trends and emerging content formats
Recommend new creative angles, messaging, hooks, and testing opportunities
Collaborate with internal teams to develop advertising strategies aligned with client goals
Assist in creating creative briefs for designers and content creators
Identify gaps in current creative assets and recommend new concepts to improve campaign performance

Campaign Optimization

Monitor campaign performance on an ongoing basis
Identify optimization opportunities across targeting, bidding, creative, and campaign structure
Recommend improvements to increase conversions and overall campaign effectiveness
Communicate campaign performance updates and optimization recommendations to internal teams
Support conversion rate optimization initiatives across client advertising funnels and websites

Reporting & Analytics

Review campaign performance weekly to identify trends and optimization opportunities
Prepare monthly client performance reports
Explain the reasoning behind campaign performance using clear, data-driven insights
Export and organize campaign data for reporting dashboards
Support implementation and validation of tracking through Google Analytics and Google Tag Manager
Maintain accurate campaign documentation and reporting records

Required Qualifications

2–5+ years of experience managing paid digital advertising campaigns
Hands-on experience with performance marketing platforms such as:
- Google Ads
- Meta Ads (Facebook & Instagram)
- LinkedIn Ads
- Other paid advertising platforms
Strong understanding of campaign optimization and digital marketing best practices
Experience analyzing campaign performance and making data-driven recommendations
Strong understanding of advertising creative, messaging, and audience targeting
Experience building and launching digital advertising campaigns from start to finish
Familiarity with Google Analytics and Google Tag Manager
Strong analytical and problem-solving skills
Excellent written and verbal English communication skills
Exceptional attention to detail and organizational skills
Ability to manage multiple campaigns simultaneously while meeting deadlines

Preferred Qualifications

Experience working within a digital marketing agency or consulting environment
Experience developing creative testing strategies
Familiarity with conversion rate optimization (CRO)
Experience creating reporting dashboards
Knowledge of attribution models and marketing analytics
Experience collaborating with designers and creative teams
Understanding of landing page optimization and customer journey analysis

Technology & Tools

Experience with the following is highly preferred:

Google Ads
Meta Ads Manager
Google Analytics
Google Tag Manager
Microsoft Excel or Google Sheets
Marketing reporting platforms
Performance dashboards
Project management and collaboration tools

Role Details

Fully remote position
Full-time
Monday–Friday
9:00 AM–5:00 PM EST
Performance-focused role supporting multiple client advertising accounts
Collaborative environment with opportunities to contribute strategically to campaign growth

What This Role Offers

Opportunity to manage and optimize paid advertising campaigns for a variety of clients
Hands-on experience across multiple advertising platforms and industries
Collaborative team environment focused on measurable business outcomes
Opportunity to influence creative strategy as well as campaign execution
Exposure to advanced performance marketing, analytics, and optimization techniques
High-impact role with direct influence on client growth and marketing success

Ideal Candidate Profile

Data-driven marketer who enjoys improving campaign performance
Detail-oriented professional who thrives in a fast-paced environment
Creative thinker who understands both analytics and compelling advertising
Strong communicator capable of translating marketing data into actionable insights
Proactive problem solver who identifies opportunities before being asked
Team player who collaborates effectively with creative, strategy, and client-facing teams
Organized professional capable of managing multiple priorities simultaneously
Passionate about digital marketing and continuous learning

Success Metrics

Campaign launch accuracy and timeliness
Return on ad spend (ROAS) and campaign profitability
Conversion rate improvements
Campaign optimization effectiveness
Client satisfaction with campaign performance
Quality and timeliness of reporting
Successful implementation of creative testing initiatives
Continuous improvement in paid advertising performance across client accounts

Performance Advertising Specialist (Google Ads)- 20648