Marketing Manager

Location / Employment: Fully remote (full U.S. Eastern overlap). Full-time IC. Reports directly to the CEO.

About the Company

We are a veteran-owned landscape design, installation, and outdoor living company serving the Jacksonville and Orlando, FL markets. The team designs and builds high-end outdoor spaces — custom landscapes, hardscapes, patios, fire features, pools, and exterior lighting — and was selected by ABC's Extreme Makeover: Home Edition and featured by HGTV for the quality of its work. With a 4.7-star reputation across 180+ reviews, the company operates much like a construction firm specializing in new-build design projects. Recently acquired and now expanding from Jacksonville into Orlando, Scapes is investing in the infrastructure to support its next stage of growth.

About the Role

This is the company's first in-house marketing hire, and it exists to bring order and strategy to a function that is currently fragmented. Today, marketing is split across an outside social media agency and a separate SEO firm with no coordination between them and no internal owner. The CEO is looking for someone with real marketing chops to sit in the driver's seat: assess what's working, build a residential growth strategy from the ground up, and either manage the outside vendors or replace them by standing up an in-house team. This is a build-it role with a direct line to ownership — the person who takes it defines how we grow its residential business.

The focus is exclusively the residential, HOA, and home-builder side, where marketing can genuinely move the needle. The commercial side runs on public bids and existing relationships and is out of scope.

Key Responsibilities

Strategy & Planning

Audit current marketing efforts, vendors, and spend, and identify what to keep, fix, or cut
Build a residential-focused marketing strategy and a concrete implementation plan
Define target channels, messaging, and KPIs tied to lead volume and cost per acquisition

Channel & Campaign Management

Own paid social (Meta/Facebook ads currently drive most leads) and search/SEO strategy
Improve speed-to-lead and follow-up so inbound demand converts to booked estimates
Leverage the company's veteran-owned identity and national TV credibility in brand messaging

Vendor & Team Management

Evaluate and manage — or replace — the current social and SEO vendors
Scope, hire, and manage future support roles as needed (video editor, graphic designer, media buyer)

Reporting & Optimization

Track lead volume, lead quality, conversion, and marketing ROI
Report performance and recommendations directly to the CEO

Required Qualifications

3+ years in B2C, local-services, or home-services marketing
Demonstrated experience building a marketing strategy from scratch, not just executing within one
Hands-on command of Meta/Facebook ads and oversight of SEO
Vendor and/or team management experience
Strong analytics and reporting ability
Excellent written and spoken English; full U.S. Eastern time zone overlap

Preferred Qualifications

Home services, contractor, or construction industry marketing
Experience managing offshore creative or media-buying talent
Local SEO and online reputation/review management
CRM and marketing automation familiarity

Ideal Candidate Profile

You are strategic but still hands-on. You are comfortable operating without a playbook and can build structure where none exists. You think in terms of pipeline and ROI, not vanity metrics, and you can both design the plan and roll up your sleeves to execute it. You are proactive by nature — you surface problems and bring solutions rather than waiting for direction.

Why Join

This is a rare ground-floor marketing leadership seat with real autonomy and a direct relationship with the owner. You will build the function, choose the tools and team, and own the results of a growing, nationally recognized brand.

Marketing Manager - 20662