Digital Marketing Manager

Job Type: Permanent
Hours: Full-time
Salary: Experience Dependent
Location: Carlisle

We’re looking for someone with experience in a performance-focused digital marketing role on behalf of a thriving local business.

The role:
Working alongside the Head of Marketing, you will plan and deliver digital campaigns that drive engagement, traffic and revenue through in-house organic social media, paid Meta advertising, email marketing and video content.

This is a hands-on role for someone who enjoys turning commercial opportunities into engaging campaigns. You will work closely with buying and sales teams, brand partners and external agencies to promote core products and deliver measurable results.

Duties will include:

Planning and executing digital campaigns
Managing organic social media activity in-house across Facebook and Instagram, creating, scheduling and publishing engaging content that supports commercial priorities
Working closely with the appointed paid media agency to brief Meta advertising campaigns
Building and implementing a clear content calendar across Facebook, Instagram, YouTube and other relevant channels
Creating, film, edit and upload short-form video content, including Reels, Shorts, product demonstrations and promotional videos

Requirements

A proven record in managing social media, including content planning,
creation, scheduling and community engagement
Success in delivering digital campaigns with measurable commercial results
Experience using Mailchimp or a similar email marketing platform to drive revenue
and customer engagement
Experience creating social media content, including filming and editing
Strong copywriting, proofreading and communication skills
Commercial awareness
Strong analytical skills
Excellent organisational and project-management skills

Please contact Simon Kean at NXT Recruitment on 01228 812585 or Simon.Kean@NXTRecruitment.co.uk for more information.

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