Role: Paid Ads Manager

Priority Location: Global / Remote (Focus countries determined by talent pool; Eastern Time alignment required)

Working Hours: Monday – Friday, Standard Business Hours (Full daily alignment with Eastern Time / EST)

Salary Range: $2,800 – $3,000 USD per month (The final offer is at the client’s discretion and depends on the candidate’s interview result, skills, and experience.)

Type of contract: Independent Contractor

Type of job: Remote

About the Company:

NewLife Marketing is a fast-growing digital agency based in the Toronto area, partnering with contractors, local service providers, and brick-and-mortar e-commerce brands to drive qualified demand and scalable growth. Operating in a collaborative and high-velocity environment, the team currently manages approximately CAD $60,000–$70,000 in monthly paid media spend across a expanding client roster. Joining as an independent contractor offers significant autonomy, direct collaboration with agency leadership, and the unique opportunity to build and shape the agency’s paid media framework during a critical growth phase.

About the Role:

As the Paid Ads Manager, you will take complete strategic and operational ownership of paid media across Meta and Google Ads for approximately 9 active client accounts. You will act as a strategic practitioner—bridging high-level account architecture with hands-on campaign execution, rigorous budget management, and continuous A/B testing. Working alongside the founders and Creative Director, you will optimize lead quality and acquisition efficiency while establishing standardized playbooks for the department. This is a high-impact seat where you will directly influence client growth and position yourself to lead a growing media buying team as the agency scales.

Key Responsibilities:

Architect and execute full-funnel paid media strategies across Meta Ads and Google Ads for ~9 client accounts, managing a combined monthly spend of CAD $60,000–$70,000.
Build, launch, and optimize campaigns end-to-end, actively managing account structures, audience targeting, bidding strategies, placements, and daily budget allocations.
Drive lead quality and conversion efficiency for local contractors and service businesses while tailoring e-commerce strategies to maximize ROAS and customer lifetime value.
Collaborate closely with the Creative Director to brief ad concepts, develop compelling messaging hooks, and run structured creative testing cadences.
Analyze cross-channel performance data, translating metrics into proactive weekly reports, clear strategic recommendations, and actionable account pivots.
Codify agency processes and SOPs, building repeatable testing frameworks and documentation to establish the foundation for a larger paid acquisition department.

Qualifications:

3+ years of hands-on experience managing and scaling paid media campaigns across both Meta Ads and Google Ads (Required).
Demonstrated experience managing multiple client accounts simultaneously within an agency environment (Required).
Proven track record driving local lead generation for service-based businesses and contractors, with a solid grasp of unit economics and conversion funnels (Required).
Strong analytical fluency with the ability to diagnose data trends, troubleshoot underperforming ad sets, and articulate the "why" behind the numbers (Required).
Exceptional written and verbal English communication skills, with proven ability to operate autonomously during US/Canada Eastern Time (EST) business hours (Required).
Experience running paid media for e-commerce brands with physical storefronts (Preferred).
Familiarity with advanced conversion tracking, Google Tag Manager, GA4, and CRM lead routing (Preferred).
Prior experience building SOPs, campaign playbooks, or mentoring junior media buyers in a scaling agency (Preferred).

Paid Ads Manager - 20737