Job Title: Senior SEO Strategist

Job Modality: 100% Remote
Employment Type: Contractor
Industry: Digital Marketing / Legal / Medical / Dental
Salary (USD): Negotiable
Working Hours: 9:00 AM – 6:00 PM EST

About the Client

Our client is a digital marketing agency specializing in helping small to medium-sized businesses strengthen their online presence and generate organic growth.

The agency works primarily with medical offices, dental practices, and law firms, including personal injury, family law, criminal defense, and employment law practices.

About the Role

We are looking for an experienced, strategic, and results-driven Senior SEO Strategist to develop, implement, and optimize SEO campaigns across multiple client accounts.

The ideal candidate has strong experience in technical SEO, on-page and off-page optimization, keyword research, content marketing, competitive analysis, and SEO performance reporting.

This position requires someone who can independently manage SEO strategies, identify growth opportunities, leverage AI-powered tools, and translate performance data into actionable recommendations.

The role combines strategic planning with hands-on SEO execution, client communication, and collaboration with digital marketing teams.

Key Responsibilities

SEO Strategy & Implementation

Develop and execute comprehensive SEO strategies aligned with client business objectives.
Conduct technical, on-page, and off-page SEO audits to identify optimization opportunities.
Perform keyword research, competitor analysis, and search intent mapping.
Identify and resolve keyword cannibalization, duplicate content, and website structure issues.
Implement content consolidation strategies, including content merges and 301 redirects.
Optimize website content, metadata, internal linking, headings, and URL structures.
Develop and execute link-building strategies to improve domain authority and organic visibility.

Content Strategy & Organic Growth

Create SEO-driven content strategies and editorial calendars.
Develop keyword clusters and content plans aligned with user search intent.
Optimize existing website pages and blog content to improve organic rankings.
Collaborate with content creators and marketing teams to ensure SEO best practices.
Identify content gaps and opportunities for organic traffic growth.

SEO Analytics & Performance Reporting

Monitor organic traffic, keyword rankings, search visibility, and website performance.
Analyze SEO performance using Google Analytics 4, Google Search Console, Ahrefs, and SEMrush.
Identify technical and content-related issues affecting campaign results.
Develop actionable performance reports and recommendations.
Continuously test and refine SEO strategies based on performance data.

Local SEO & Client Management

Optimize local search visibility through Google Business Profile and location-based SEO strategies.
Conduct local keyword research and competitive analysis.
Support SEO strategy development for legal, medical, and dental clients.
Communicate SEO performance, campaign progress, and strategic recommendations to clients.
Manage multiple SEO projects simultaneously while maintaining quality and deadlines.

AI & Marketing Automation

Leverage AI tools to streamline SEO research, content planning, and marketing workflows.
Use automation tools to improve efficiency and reporting processes.
Identify opportunities to integrate AI-assisted workflows into SEO operations.
Stay updated on search engine algorithm changes, AI-driven search trends, and SEO best practices.

Required Qualifications

5+ years of professional experience in SEO, digital marketing, or related fields.
Proven experience developing and implementing end-to-end SEO strategies.
Advanced knowledge of technical SEO, on-page SEO, off-page SEO, and link building.
Strong experience conducting comprehensive SEO audits and competitor research.
Experience with keyword research, content optimization, and organic growth strategies.
Proficiency with Google Analytics 4, Google Search Console, Ahrefs, and SEMrush.
Experience identifying and resolving keyword cannibalization and content performance issues.
Familiarity with Google Business Profile and local SEO optimization.
Ability to manage multiple accounts, campaigns, and priorities independently.
Strong analytical, communication, and problem-solving skills.
Experience using AI tools to improve SEO workflows.
Ability to communicate professionally in English.

Preferred Qualifications

Previous experience working with digital marketing agencies.
Experience managing SEO campaigns across multiple client accounts.
Familiarity with SEO strategies for legal, medical, or dental businesses.
Experience with WordPress SEO plugins such as Yoast SEO and Rank Math.
Knowledge of Screaming Frog, Google Tag Manager, PageSpeed Insights, and Surfer SEO.
Familiarity with schema markup and website technical optimization.
Experience with automation platforms such as Zapier or Make.
Experience collaborating with content writers, SEO specialists, or marketing teams.
Experience presenting SEO strategies and performance reports to clients.

Technical Tools

SEO & Research: Ahrefs, SEMrush, Screaming Frog, Google Keyword Planner, Ubersuggest, Surfer SEO, KWFinder, Majestic SEO.

Analytics & Tracking: Google Analytics 4, Google Search Console, Google Tag Manager, Google Trends, PageSpeed Insights.

Local & Website SEO: Google Business Profile, Yoast SEO, Rank Math, Schema Markup Tools.

AI & Automation: ChatGPT, Claude, Gemini, Perplexity AI, Jasper AI, Zapier, Make.

Ideal Candidate Profile

We are looking for someone who is:

Strategic: Able to connect SEO initiatives with measurable business growth.
Analytical: Comfortable interpreting data and identifying optimization opportunities.
Hands-on: Capable of independently executing SEO campaigns.
Organized: Experienced in managing competing priorities and multiple projects.
Proactive: Constantly identifying opportunities for improvement.
Client-focused: Able to explain technical SEO concepts and performance results clearly.
Adaptable: Comfortable integrating AI tools and evolving SEO practices into daily workflows.

What We Offer

100% remote contractor position.
Competitive compensation — negotiable based on experience.
Opportunity to manage SEO strategies across multiple industries.
Strategic ownership and autonomy over SEO initiatives.
Collaboration with an experienced digital marketing team.
Opportunities for professional growth and leadership development.
Results-oriented and performance-driven work environment.