Strategic Sales Development Representative (SDR)

Location: Fully Remote

Hours: Full-Time | Monday–Friday | EST Business Hours

Target Candidates: Global / Offshore (e.g., South Africa, LATAM)

Target Target Compensation: $2,000–$3,000/month Base Salary + Performance Commission

About the Company

We are an innovative, fast-growing B2B SaaS startup backed by seed funding. Our platform helps enterprise and mid-market organizations maximize revenue by identifying hidden revenue leaks, quantifying upside potential, and delivering actionable insights that fuel data-driven growth. Selling directly to VP and C-level decision-makers with average contract values (ACV) around $100k/year, we operate at the intersection of high-value solution selling and modern go-to-market technology.

Role Overview

This is not a traditional transactional appointment-setting role. We are seeking a high-caliber, strategic Sales Development Representative (SDR) to act as a true partner to our founding team.

As a early member of our sales organization, you will own the end-to-end top-of-funnel engine. You will be responsible for taking early-stage outbound playbooks, executing them with surgical precision, analyzing performance, and iterating to optimize conversion. Beyond outbound prospecting, you will partner directly with the co-founders to launch, test, and sequence high-intent inbound channels (e.g., post-conference leads, paid digital campaigns).

The ideal candidate possesses deep executive presence, strong business acumen, and a passion for building systems from scratch in an agile, startup environment.

Key Responsibilities

Strategic Outbound Execution & Playbook Optimization

Own top-of-funnel pipeline generation, engaging enterprise and mid-market buyers (Directors, VPs, and C-Suite) across strategic target accounts.
Execute multi-channel outreach utilizing email, LinkedIn Sales Navigator, phone, and cold touches tailored to high-value decision-makers.
Analyze initial outreach playbooks, gather market feedback, and continuously jam with the founders to refine targeting, value props, and messaging sequences.
Experiment with outbound variations, identify what resonates, and help build repeatable, scalable GTM playbooks.

Inbound Channel Sequencing & Lead Engagement

Partner with the leadership team to rapidly follow up with and convert leads generated from new acquisition channels (e.g., event/conference lists, paid media, strategic initiatives).
Design, implement, and run tailored follow-up sequences to convert high-intent inbound inquiries into qualified executive demos.

Account Research & Consultative Outreach

Conduct deep research on target organizations to identify revenue leakage points and align our platform's value proposition with executive-level priorities.
Craft highly customized, business-outcome-focused messaging—moving past superficial feature pitches to establish immediate credibility.

Modern Sales Tech Stack Optimization

Drive daily prospecting workflows using Amplemarket, Attio CRM, and LinkedIn Sales Navigator.
Leverage advanced AI productivity tools (ChatGPT, Claude, etc.) to enhance research depth, personalize outreach at scale, and streamline operational tasks.
Maintain strict CRM hygiene and maintain clean data to support accurate pipeline forecasting.

Key Performance Indicators (KPIs)

Qualified Demos Booked: Number of high-fit executive meetings held on founder calendars.
Pipeline Value Created: Total dollar value of qualified sales opportunities generated.
Sequence & Campaign Conversion Rates: Continuous improvement of open, reply, and conversion metrics across playbooks.
Playbook Development: Tangible contribution to testing, documenting, and scaling outbound and inbound GTM motions.

Required Qualifications

2–5 years of experience in Sales Development, Business Development, or B2B SaaS Sales.
Proven track record of cold outreach to enterprise or mid-market executive buyers (VP/C-Level).
Exceptional written and spoken English communication skills with strong executive presence and consultative phrasing.
Hands-on experience executing outbound campaigns in early-stage or rapidly evolving environments.
Proficiency with modern sales engagement tools (Amplemarket, Apollo, Outreach, or similar) and CRMs (Attio, Salesforce, HubSpot).
Comfortable operating in a fast-paced seed-stage environment with shifting priorities and unstructured playbooks.
Willingness to work aligned with US Eastern Standard Time (EST) hours.

Preferred Qualifications

Prior experience in early-stage/seed startups where you helped build or refine GTM processes rather than just following existing scripts.
Hands-on experience leveraging AI platforms (ChatGPT, Claude) to accelerate prospecting, account research, and copy drafting.
Experience selling high ACV platforms ($50k–$100k+ ARR).

What We Offer

Direct Access & Mentorship: Work side-by-side with our founding team to shape the company's core GTM strategy.
Impact & Growth: Foundational position with substantial autonomy and career growth potential as the team scales.
Modern Tooling: Full company-sponsored access to premium AI platforms and cutting-edge sales tech tools.
Flexibility: Fully remote work culture.

SDR (B2B SaaS) - 60242715022