LOOKING FOR STELLAR TOP CANDIDATES

Position: Sales Manager
Working Hours: Full-Time│Mon - Friday US EST, must be flexible
: Needs to genuinely want to work US Eastern hours till late Evenings
Search Location: South Africa │Europe
Salary: $5,000/mo base plus an override on team performance. Realistic OTE is
: $13,000–$16,000/mo at target, with up to $20,000/mo for top performance
: The Final Salary Offer depends on the client’s decision, interview results, and experience

About the Client:

Our client is a growing direct-to-consumer company offering a high-ticket program designed to help individuals achieve meaningful professional and personal outcomes.

The company operates a fast-cycle, phone-first sales model built around separate appointment-setting and closing functions. As the organization enters its next stage of growth, it is looking for an experienced Sales Manager who can build, coach, and lead the sales organization required to significantly scale revenue.

About the Role:

The Sales Manager will own the sales floor end to end, including recruiting, hiring, onboarding, coaching, performance management, and overall sales execution.

The team is structured around a two-stage sales process consisting of Setters and Closers. Setters qualify prospects and schedule appointments, while Closers conduct sales conversations and are expected to close qualified prospects through a relatively short sales cycle.

At full build, the Sales Manager will oversee approximately 8–10 sales representatives, including roughly four Setters and four Closers.

This role requires someone with direct experience leading a high-ticket B2C sales organization. Traditional SaaS, enterprise, or long-cycle B2B sales management experience alone is not sufficient. The ideal candidate understands the dynamics of selling high-ticket programs directly to individual consumers through phone-based, consultative sales conversations.

This is also a hands-on team-building role. The Sales Manager will not simply inherit an established sales organization; they will be expected to actively recruit, evaluate, hire, onboard, and ramp new representatives.

Role Responsibilities:

Sales Team Leadership

Own the day-to-day performance of the sales organization.
Manage separate teams of appointment Setters and Closers.
Build toward and maintain an approximately 8–10-person sales organization.
Establish clear expectations, accountability, and performance standards across both functions.
Ensure Setters and Closers work together effectively throughout the customer acquisition process.
Identify performance gaps and take proactive action to address them.
Build a high-performance culture centered around accountability, coaching, consistency, and results.

Recruiting & Team Building

Personally recruit and evaluate prospective sales representatives.
Build candidate pipelines for both Setter and Closer positions.
Interview candidates and assess sales ability, communication skills, coachability, and cultural fit.
Make hiring decisions based on demonstrated sales capabilities and role-specific competencies.
Develop a repeatable process for recruiting and building the sales team.
Maintain sufficient recruiting activity to replace underperformers and support company growth.

A significant portion of this position involves building the team, making previous experience personally sourcing and hiring sales representatives particularly important.

Onboarding & Ramp-Up

Develop and manage structured onboarding for new Setters and Closers.
Train representatives on the sales process, scripts, qualification standards, objection handling, and closing methodology.
Establish ramp-up expectations and performance milestones.
Monitor new-hire performance closely during the onboarding period.
Identify coaching needs early and provide targeted support.
Ensure new representatives become productive as quickly as possible without sacrificing sales quality.

Sales Coaching & Development

Establish a consistent coaching rhythm across the sales organization.
Conduct regular call reviews using recorded sales conversations.
Provide specific feedback on discovery, qualification, objection handling, positioning, and closing.
Conduct weekly one-on-one coaching sessions.
Use scorecards and performance data to guide coaching conversations.
Identify recurring performance patterns across the team and develop targeted training.
Coach Setters and Closers according to the specific responsibilities of each role.
Develop high performers while creating clear improvement plans for underperforming representatives.

Setter Performance Management

Manage the appointment-setting function as a distinct component of the sales organization.
Monitor Setter activity, qualification quality, booking performance, and appointment outcomes.
Take direct ownership of show rate as a core sales metric.
Identify causes of low attendance and implement strategies to improve appointment quality and show rates.
Ensure Setters are providing Closers with properly qualified opportunities.
Coach Setters on prospect communication, qualification, follow-up, and appointment confirmation.

Closer Performance Management

Manage Closers responsible for converting qualified appointments into customers.
Review closing performance and conversion rates.
Coach representatives on consultative selling, objection handling, urgency, financing conversations, and one-call-close execution.
Evaluate recorded calls to identify specific areas for improvement.
Maintain consistent expectations around sales process adherence and customer experience.
Identify and replicate successful closing behaviors across the team.

High-Ticket B2C Sales Management

Lead a sales process involving consumer purchases generally within the $5,000–$6,500 range.
Manage a phone-first, relatively short-cycle sales environment.
Understand the psychology and decision-making process involved when individuals are personally financing a significant purchase.
Ensure representatives can communicate value and ROI effectively.
Maintain an ethical, consultative approach while driving strong conversion performance.
Help the team navigate financing, affordability, hesitation, and other common consumer objections.

Sales Performance & Reporting

Own core sales KPIs across both Setter and Closer functions.
Build and maintain performance scorecards.
Monitor metrics including:
- Appointment volume
- Qualification rates
- Show rates
- Close rates
- Revenue
- Individual representative performance
- Ramp performance
- Pipeline health
Identify trends and performance issues before they materially affect revenue.
Provide leadership with clear visibility into sales performance.
Use data to determine where additional hiring, coaching, or process improvements are required.

Sales Process Optimization

Continuously evaluate the sales process for opportunities to improve performance.
Identify bottlenecks between lead generation, appointment setting, show rates, and closing.
Improve scripts, workflows, follow-up strategies, and coaching systems based on performance data.
Build scalable processes capable of supporting continued revenue growth.
Balance immediate sales execution with development of a stronger long-term sales organization.

Requirements:

5–10 years of professional sales experience.
3+ years of direct sales management experience.
Demonstrated experience managing a two-stage Setter-to-Closer sales organization.
Previous responsibility for both appointment Setters and Closers.
Experience managing approximately 8–10 sales representatives or a similarly sized team.
Experience selling High-ticket B2C at a $3,000–$15,000 price point in Education, career coaching, bootcamps, business coaching or masterminds, fitness and health coaching, real estate or financial education.
Strong sales coaching experience. Ran a real coaching rhythm — call reviews off recordings, weekly 1:1s, scorecards.
Previous accountability for appointment show rates.
Experience reviewing recorded calls and providing actionable coaching.
Experience building recruiting, onboarding, and coaching systems from the ground up, expanding a sales team rather than exclusively inheriting an established team.
Experience personally recruiting and hiring sales representatives.
Experience managing phone-based, short-cycle sales processes.
Strong understanding of sales KPIs, conversion metrics, and pipeline performance.
Excellent leadership, communication, and performance-management skills.
Ability to operate independently and take full ownership of sales outcomes.
Genuine willingness and availability to work U.S. Eastern Time hours, including later hours when required by prospect activity.

Preferred Qualifications:

Experience within education, career development, coaching, or other high-ticket consumer programs.
Experience selling or managing sales teams within:
- Education or career programs
- Bootcamps
- Business coaching
- Masterminds
- Fitness or health coaching
- Real estate education
- Financial education
- Other premium B2C programs
Experience managing teams selling products where customers may use financing or payment plans.
Experience helping scale a growing sales organization.
Track record of improving Setter show rates and Closer conversion rates.

Candidate Profile:

The strongest candidate will be a builder and hands-on sales leader, not simply a manager of an existing team.
They should understand how to recruit strong salespeople, ramp them quickly, review calls, coach performance, manage separate Setter and Closer functions, and create accountability around measurable outcomes.
Candidates coming exclusively from SaaS, enterprise sales, or traditional Account Executive management environments without high-ticket B2C experience are not aligned with the role. Likewise, candidates who have only managed Account Executives without overseeing an appointment-setting function will not have the specific experience required.
Long-term alignment is also important. The company is looking for someone who wants to build and lead the sales organization through its next stage of growth rather than treating the position as a short-term stepping stone.

Reporting:

The Sales Manager will work directly with company leadership and have significant ownership over the structure, hiring, development, and performance of the sales organization.
This person will be accountable for both individual representative performance and the overall effectiveness of the Setter-to-Closer sales model.

NOTE: We prioritize the processing of one application at a time. If you have applied for multiple job openings within our organization, we kindly request that you direct any update inquiries to the team responsible for handling your initial application.

PLEASE NOTE:

→ We are looking for candidates based in South Africa, and Europe
→ Please note that we process only one active application at a time—if you’ve applied for multiple roles, kindly direct any updates to the team handling your first application.
→ To start processing, submit your resume in English.
→ The final offer will be at the client’s discretion and will depend on your interview performance, skills, and experience.

Sales Manager - 64246754743