Sales Development Representative (SDR) / Appointment Setter

Engagement: Full-Time Independent Contractor
Location: Remote – South Africa
Working Hours: 9:00 AM – 5:00 PM Eastern Time (ET)
Compensation: $1,500–$1,600 Base + Commission (OTE $2,500–$3,000+/month)

About the Company

Our client is an AI-powered search intelligence and SEO platform built by a leading digital agency with deep experience in highly competitive industries—particularly legal services.
The company delivers deeply optimized long-form SEO content at scale using AI-driven production and a lean operating model.
While the legal sector remains the primary market, the company is expanding into other SMB industries such as restoration, HVAC, construction, and franchise businesses.
The product and service delivery are already proven. The current focus is scaling outbound sales pipeline generation.

The Role

We are hiring a Sales Development Representative (SDR) whose primary responsibility is outbound cold calling to book qualified meetings.
This is a phone-heavy role. You will work from high-quality prospect lists and targeted data to contact business owners and decision-makers.
Your job is to introduce the company’s services, generate interest, and book meetings for the sales team to close.
You will not be responsible for closing deals, running demos, or managing accounts. Your success is measured by consistent outbound activity and meetings booked.
Candidates must be comfortable making 80–120 outbound calls per day.

Key Responsibilities

Outbound Calling (Primary Focus)

Make high-volume outbound calls daily using targeted prospect lists
Contact law firms and small business owners
Speak directly with decision-makers such as founders, partners, and managing attorneys
Deliver a clear and concise value proposition
Handle basic objections and secure meetings

Meeting Generation

Book qualified introductory meetings for the sales team
Ensure meetings are scheduled with the appropriate decision-makers
Maintain an organized pipeline of booked meetings

Follow-Up

Conduct structured follow-up with interested prospects
Maintain consistent outreach cadence
Track activity and meeting outcomes

Team Communication

Communicate actively with the team via Slack
Participate in regular check-ins
Collaborate on messaging and outreach improvements

Expected Activity

Successful SDRs typically:

Make 80–120 outbound calls per day
Work consistently from targeted prospect lists
Book 5–10 qualified meetings per week

Ideal Candidate Profile

We are looking for someone who:

Has experience as an SDR, appointment setter, or outbound cold caller
Is comfortable making high volumes of outbound calls
Speaks excellent English with a neutral or North American-friendly accent
Communicates confidently with business owners and professionals
Is resilient and comfortable handling rejection
Is motivated by performance-based compensation

Bonus Experience

Selling SEO or digital marketing services
Selling agency services
Selling into law firms or professional services

What Success Looks Like

Within the first 30–90 days, successful SDRs will:

Maintain consistent daily outbound call activity
Book meetings every week
Generate opportunities that convert into 1–2 new clients per month

Compensation

Base Salary:
$1,500–$1,600 per month
Commission:
20% of first-year revenue on deals sourced by you and closed by the sales team
On-Target Earnings:
$2,500–$3,000+ per month depending on performance
There is strong alignment between performance, meetings generated, and earnings.

Growth Opportunity

As outbound efforts scale, the company plans to expand the sales development team.
High performers may have opportunities to:

Advance into a Senior SDR role
Specialize in specific industry verticals
Help build and mentor a growing outbound team

Application Requirement

To be considered, please include the following in your application:

How many outbound calls per day were you making in your previous role?
What was your average number of meetings booked per week?
What type of prospects were you calling? (Industry + decision maker)

Applications without this information may not be considered.

Sales Development Representative - 64175223044