Company / Client Overview

On behalf of our client, a growing recruitment and workforce solutions organisation operating across Cyprus and Greece, we are seeking to recruit an experienced Marketing & Growth Manager to lead the organisation’s marketing, digital growth and brand-development activities.

The company operates multiple recruitment brands across different markets and sectors, supporting both employers and candidates through specialised recruitment solutions. As the organisation continues to expand, this role will play a key part in strengthening brand awareness, generating new business opportunities and developing scalable candidate-acquisition strategies.

This is an excellent opportunity for a commercially minded marketing professional who combines strategic thinking with hands-on digital marketing expertise and wants to take ownership of marketing growth across multiple brands and markets.

Role Overview

The Marketing & Growth Manager will be responsible for developing and executing the overall marketing and digital growth strategy across the organisation’s brands in Cyprus and Greece.

The successful candidate will manage digital advertising, lead-generation strategies, campaign performance, marketing budgets and brand positioning while working closely with Recruitment, Business Development and Content teams.

The role requires someone who can operate at both a strategic and executional level, identifying growth opportunities, building campaigns, analysing performance and ensuring that marketing activities directly contribute to client acquisition, candidate attraction and overall business growth.

Key Responsibilities

Develop and implement the overall marketing and digital growth strategy across the organisation's recruitment brands in Cyprus and Greece.
Create separate but aligned marketing strategies based on each brand's positioning, audience and target market.
Plan, launch, manage and optimise digital advertising campaigns across Google, LinkedIn, Meta, Instagram, Facebook, TikTok and other relevant platforms.
Develop strong B2B lead-generation strategies aimed at attracting new employers and recruitment clients.
Create targeted marketing campaigns for specific industries, recruitment services, vacancies and geographical markets.
Develop candidate-acquisition campaigns for priority vacancies, industries and talent pools.
Manage paid advertising budgets and continuously optimise campaigns to maximise return on investment.
Monitor campaign performance, conversion rates, cost per lead, acquisition metrics and other relevant marketing KPIs.
Analyse marketing data and translate insights into practical improvements and growth initiatives.
Guide and coordinate the Social Media & Content Creator regarding content calendars, campaign priorities, messaging and brand positioning.
Develop campaign concepts, creative themes and marketing initiatives for digital and social media channels.
Ensure consistent brand positioning, tone of voice and visual identity across all marketing platforms.
Strengthen organic digital visibility through SEO, website optimisation and content marketing.
Work closely with Recruitment teams to understand vacancy priorities, candidate shortages and sector-specific hiring trends.
Collaborate with Business Development teams to identify client-acquisition opportunities and support commercial campaigns.
Develop marketing initiatives promoting recruitment, headhunting and workforce solutions to prospective employers.
Design and manage email-marketing, remarketing and lead-nurturing campaigns where appropriate.
Identify new advertising channels and promotional opportunities that can strengthen market reach.
Explore opportunities for events, partnerships, sponsorships, collaborations and PR activities.
Monitor competitors, recruitment-industry trends and emerging marketing technologies.
Identify new digital tools, platforms and growth opportunities that could improve marketing effectiveness.
Establish clear marketing KPIs and provide regular performance and ROI reports to management.
Support the marketing strategy and launch of new recruitment services, products and business initiatives.
Continuously develop innovative ways to position the organisation's brands as leading recruitment partners within Cyprus and Greece.

Requirements

Proven professional experience in Digital Marketing, Growth Marketing, Performance Marketing or Marketing Management.
Strong hands-on experience managing paid digital advertising campaigns.
Excellent working knowledge of Google Ads, Meta Ads and LinkedIn Ads.
Strong understanding of B2B lead generation, conversion funnels and customer-acquisition strategies.
Experience developing and executing multi-channel digital marketing strategies.
Strong understanding of campaign optimisation, conversion tracking and performance marketing.
Demonstrated experience managing marketing budgets and evaluating ROI.
Strong analytical mindset with the ability to interpret marketing data and KPIs.
Good knowledge of SEO, content marketing and website optimisation.
Experience with email marketing, remarketing and lead-nurturing strategies.
Ability to manage multiple brands, campaigns, priorities and geographical markets simultaneously.
Strong project-management and organisational skills.
Excellent communication and stakeholder-management abilities.
Ability to guide and coordinate content, social media or other marketing team members.
Creative mindset combined with a strong commercial and growth-oriented approach.
Ability to work independently, take ownership and translate business objectives into actionable marketing strategies.
Excellent command of Greek and English, both written and spoken.

Nice to Have

Previous experience within recruitment, HR, professional services or B2B services.
Previous experience working with or targeting the Greek market.
Experience managing marketing activities across more than one country or geographical market.
Experience developing campaigns targeting both B2B clients and B2C audiences / candidates.
Knowledge of recruitment marketing and employer branding.
Experience using CRM systems, marketing automation platforms or email-marketing tools.
Familiarity with lead-nurturing workflows, automated email sequences and remarketing campaigns.
Understanding of recruitment platforms, job boards and digital candidate-acquisition channels.
Familiarity with LinkedIn Recruiter or similar recruitment technologies.
Experience promoting recruitment, staffing, headhunting or workforce-related services.
Experience developing partnerships, sponsorships, events or PR initiatives.
Knowledge of website analytics, conversion tracking and tools such as Google Analytics or similar platforms.
Experience supporting the launch of new services, products or business initiatives.
Previous experience coordinating or mentoring a Social Media, Content or Marketing team member.

What the Company Offers

Gross annual salary of €25,000–€30,000, depending on experience and qualifications.
Full-time employment within a growing recruitment and workforce-solutions organisation.
Opportunity to take ownership of the marketing and growth strategy across multiple brands and markets.
Significant autonomy in developing and implementing new campaigns and growth initiatives.
Opportunity to manage meaningful digital advertising budgets and directly influence business growth.
Exposure to both the Cyprus and Greek markets.
Close collaboration with senior management, Recruitment and Business Development teams.
Opportunity to shape the organisation's digital strategy, brand positioning and future marketing direction.
Professional, collaborative and entrepreneurial working environment.
Continuous opportunities for professional development and exposure to new digital marketing technologies and tools.
Long-term career-development opportunities as the organisation continues to expand.

Last but not least, at DART Recruitment 🎯 we are by your side every step of the way, offering support, guidance and complete confidentiality throughout your career journey.