ICAP Executive Search & Selection is one of the premium consultancies and part of ICAP People & Employment Solutions, the largest HR Services Provider in Greece, Cyprus and Romania. With more than 50 years of experience, we specialize in assessing and recruiting Senior to Middle Level Executives across all sectors.

ICAP Executive Search, on behalf of its client, a leading hospitality organisation, is seeking a highly accomplished Marketing Director to spearhead its marketing strategy, brand evolution and commercial growth, in a senior leadership role based in Northern Greece.

Marketing Director (6288/MD/ESS/GR)

The Role

The Marketing Director will lead the development and execution of the organisation’s overall marketing and brand strategy, with a focus on strengthening its luxury positioning, increasing market visibility and supporting commercial growth across domestic and international markets.

The role combines strategic leadership with significant scope to shape the organisation’s marketing function and progress into a broader Group-level leadership role as the organisation continues to grow and expand its portfolio.

Key Responsibilities

Develops and leads the overall Marketing & Brand Strategy, aligned with the organisation’s business and commercial objectives.
Leads the organisation’s brand positioning, communication and market presence, across domestic and international markets.
Drives integrated marketing initiatives across digital, social media, performance marketing, PR, content and strategic partnerships.
Oversees the organisation’s digital, creative and communications ecosystem, including agencies, media partners, influencers and other strategic external partners.
Works closely with Commercial and Operations to translate marketing strategy into measurable impact on demand generation, customer acquisition, brand awareness and revenue growth.
Owns the marketing budget, KPIs and performance measurement, ensuring effective allocation of resources and demonstrable ROI.
Builds and leads a high-performing Marketing function, developing the team, capabilities and structure required to support the organisation’s continued growth and future portfolio expansion.
Partners with senior management and key stakeholders to shape the organisation’s brand evolution and identify new opportunities for market growth and commercial development.

Candidate Profile

Bachelor’s degree in Marketing, Communications, Business Administration or a relevant field. A postgraduate degree will be considered an strong advantage.
Minimum of 8 years of relevant marketing experience, with significant experience in a senior marketing leadership role.
Proven experience in luxury hospitality, tourism, hotels, destinations or premium consumer-facing brands.
Strong background in brand strategy, positioning, digital marketing, social media, performance marketing, PR and content.
Demonstrated experience in managing external agencies, creative partners and marketing budgets.
Strong commercial understanding and the ability to connect marketing strategy with business performance, customer acquisition and revenue growth.
Experience with international markets and multicultural audiences will be considered a strong advantage.
Fluency in English.
Strong leadership, stakeholder management and communication skills, with the ability to operate effectively within a complex, multi-stakeholder organisation.
Strategic thinker with the ability to combine strategic planning with hands-on execution.
Highly creative, commercially minded and results-oriented.
Strong interpersonal skills, leadership capability and the ability to operate effectively in a dynamic, high-profile and premium hospitality and tourism environment.

The Company Offers

A competitive remuneration and benefits package
A high-visibility leadership role with direct exposure to senior management and key business stakeholders
The opportunity to shape the marketing function and influence the organisation’s brand and commercial agenda
A dynamic and evolving environment offering continuous professional development, learning and career growth

All applications will be treated with the strictest confidentiality.

In full compliance with the EU Pay Transparency Directive (EU) 2023/970, please note that the applicable salary range defined by our client for this role will be disclosed to candidates by our consulting team within a reasonable timeframe before the interview process begins.