Company / Client Overview

On behalf of our client, a well-established and growing company operating in the franchising, business development, and business services sector, we are seeking to recruit a dynamic and highly organized Franchise Sales & Marketing Coordinator to join their team in Chalandri, Athens.

The company works closely with prospective franchisees and established franchisors, supporting franchise development, commercial activities, lead generation, brand visibility, and promotional initiatives.

This is an excellent opportunity for a professional who enjoys communicating with people, has a commercial mindset, and at the same time possesses the organizational discipline required to manage multiple leads, follow-ups, deadlines, documents, and ongoing activities.

The successful candidate will report directly to the Chief Executive Officer.

Role Overview

The position supports the company's Franchise Sales & Marketing activities, with three primary areas of responsibility:

• Initial communication and screening of prospective franchisees
• Daily management of CRM activity, follow-ups, sales processes, and franchise-related documentation
• Communication and coordination with franchisors regarding advertising and promotional programs

The role is neither purely administrative nor a traditional aggressive sales position.

The ideal candidate will combine strong communication skills, commercial awareness, excellent organization, and consistent follow-up.

The position offers the opportunity to build strong expertise in franchise sales, client communication, account coordination, business development, and commercial operations, while taking on greater responsibility as experience and performance develop.

Key Responsibilities

Prospective Franchisee Communication

• Act as the first point of contact for new prospective franchisees via telephone, email, or other digital channels
• Conduct an initial assessment of their investment profile, available capital, preferred geographical area, and business objectives
• Screen, evaluate, and categorize incoming leads
• Identify appropriate next steps based on each prospect's profile and requirements
• Schedule meetings with the appropriate senior team members
• Maintain systematic, professional, and courteous follow-up with prospective franchisees
• Send presentations, information packs, and relevant supporting material

CRM & Sales Support

• Maintain the CRM accurately and consistently on a daily basis
• Record communications, meetings, outstanding actions, deadlines, and next steps
• Track leads throughout all stages of the sales pipeline
• Ensure follow-ups and key actions are completed within the required timeframe
• Prepare simple weekly and monthly activity reports
• Support the team with meeting preparation and commercial proposals
• Coordinate the administrative monitoring of franchise agreements, signatures, deadlines, and required supporting documentation
• Maintain accurate and well-organized records

The role carries organizational responsibility for monitoring the contract process and does not include legal responsibility for franchise agreements.

Franchisor Communication

• Communicate with existing and prospective franchisor partners
• Present available advertising and communication programs
• Promote visibility and promotional opportunities through the company's franchise-related media channels
• Identify and record the individual needs of franchisors
• Follow up regarding the acceptance, implementation, or renewal of promotional programs
• Collect required information and marketing materials
• Coordinate with internal teams to support the implementation of agreed activities

Marketing Support

• Participate in internal campaign-planning meetings
• Collaborate with the marketing team on activities designed to attract prospective franchisees
• Share relevant market insights and feedback generated through communication with franchisees and franchisors
• Monitor campaign performance and the quality of incoming leads
• Support the coordination of sales and marketing initiatives

The position will support marketing activities but will not have sole responsibility for the design or implementation of the company's marketing strategy.

Annual Franchise Exhibition

The company participates in one franchise exhibition per year.

The successful candidate will:

• Assist with the preparation and organization of the company's participation
• Coordinate materials and scheduled meetings
• Attend the exhibition
• Record new leads and business contacts
• Organize and manage post-event follow-up

The exhibition takes place over a weekend, and attendance is required.

This represents one specific annual commitment and not regular weekend work.

Requirements

• Previous experience in Sales Support, Inside Sales, Business Development, Account Management, B2B Sales, Marketing Coordination, Advertising Sales, Real Estate, or a related commercial role will be considered an advantage
• Previous experience working with leads, client enquiries, or prospective customers
• Very good knowledge of CRM systems, or demonstrated ability to quickly learn and consistently use a CRM
• Experience with sales pipelines and systematic follow-up will be considered an advantage
• Excellent organizational and time-management skills
• Ability to manage multiple contacts, priorities, deadlines, and outstanding actions simultaneously
• Confidence and professionalism in telephone communication
• Strong interpersonal and communication skills
• Commercial awareness combined with a professional, consultative approach rather than overly aggressive selling
• Strong attention to detail and follow-through
• Very good command of Greek, both written and spoken
• Very good command of English, both written and spoken
• Very good knowledge of Microsoft Office and/or Google Workspace
• Ability to prepare professional emails and concise business reports
• Familiarity with AI tools such as ChatGPT and willingness to use modern digital tools to improve productivity and organization
• Ability to organize and monitor files, contracts, documentation, signatures, and deadlines
• Professional attitude and ability to handle confidential information responsibly
• Genuine interest in sales, marketing, franchising, and business development
• Strong willingness to learn and develop professionally

Previous experience within the franchising sector is an advantage but is not required.

Candidates from the real estate sector may be particularly relevant due to their potential experience in lead management, CRM systems, client screening, systematic follow-up, contract coordination, and managing multiple commercial relationships simultaneously.

The company is particularly interested in professionals who demonstrate reasonable career stability and are now looking for a long-term opportunity with development prospects.

The ideal candidate will combine communication energy with organizational discipline.

Location & Working Arrangements

• The position is based in Chalandri, Athens
• The role requires full physical presence at the office
• Five-day working week
• Working hours: 10:00–18:00

For long-term sustainability, candidates should ideally have practical and reliable daily access to Chalandri, with an estimated commuting time of approximately 45 minutes or less each way.

What the Company Offers

• Net monthly salary of €1,100–€1,400, depending on experience and overall suitability
• 14 salaries per year
• Additional performance-based bonus
• Stable fixed salary — the position is not commission-only
• Five-day working week
• Working hours of 10:00–18:00
• On-site position in Chalandri, Athens
• Training on the company's processes, systems, CRM, and methodology
• Hands-on exposure to franchise sales, marketing coordination, client communication, and business development
• Direct collaboration with senior management and the CEO
• Opportunity to strengthen commercial, organizational, CRM, and relationship-management skills
• Long-term professional development within the franchising sector
• Opportunity to gradually take on broader responsibilities within franchise sales, commercial coordination, and franchisor relationship management
• Participation in one annual franchise exhibition

The performance bonus will be linked to factors including departmental performance, franchise sales development, achievement of specific objectives, and the promotion of advertising programs to franchisor partners.

Last but not least, at DART Recruitment 🎯 we are by your side every step of the way, offering support, guidance and complete confidentiality throughout your career journey.