Sales Development Representative (SDR) — Inbound Lead Generation

Employment Type: Full-time, Independent Contractor

Work Model: Remote

Work Hours: US Eastern Standard Time (EST) alignment

Role Overview

We are seeking an energetic, articulate, and tech-savvy Sales Development Representative (SDR) to own top-of-funnel conversion for our newly launched marketing engine. In this role, you will be responsible for contacting warm inbound leads generated through our GoHighLevel marketing funnel, conducting consultative discovery calls, and booking qualified appointments directly onto our providers' calendars.

Operating exclusively from South Africa to ensure a clear, neutral tone that resonates effortlessly with North American prospective clients, you will act as the first human touchpoint for our brand. You will leverage your hands-on proficiency with GoHighLevel and Lead Connector to manage pipeline stages, maintain swift lead response times, and maximize appointment show rates.

Key Responsibilities

1. Inbound Discovery & Appointment Setting

Inbound Lead Outreach: Rapidly contact warm inbound leads generated through our GoHighLevel marketing funnel via phone, SMS, and email.
Consultative Discovery: Conduct engaging discovery conversations to qualify prospect needs, evaluate fit, and spark interest in our core offerings.
Calendar Management: Book qualified prospects directly onto the appropriate provider's schedule, ensuring seamless handoffs and clear pre-meeting expectations.

2. Funnel Management & CRM Hygiene

Platform Operations: Utilize GoHighLevel and the Lead Connector mobile app daily to manage active pipelines, update lead statuses, and execute automated follow-up cadences.
Pipeline Tracking: Maintain meticulous call logs, disposition notes, and interaction histories inside the CRM to ensure zero warm leads fall through the cracks.
No-Show Prevention: Execute systematic confirmation touchpoints prior to scheduled appointments to maximize prospect attendance and hold rates.

Required Skills & Qualifications

Outbound/Inbound Sales Experience: 1–3 years of experience in an SDR, appointment setting, or telemarketing role focused on lead qualification and calendar booking.
CRM & Tool Stack Proficiency: Proven hands-on experience navigating GoHighLevel and Lead Connector (e.g., managing opportunity stages, triggering workflows, using conversations tab, and dialer integration).
Geographic & Accent Requirement: A clear, neutral, North American-friendly spoken accent suited for high-converting phone interactions.
Communication Mastery: Outstanding verbal and written English skills with a warm, persuasive, and professional phone presence.
Schedule Alignment: Full availability to work full-time shifts aligned with standard US business hours.

Success Metrics (KPIs)

Lead Response Velocity: Reaching new inbound leads within target response windows to maximize initial contact rates.
Appointment Volume: Meeting or exceeding monthly benchmarks for qualified appointments booked on provider calendars.
Held Appointment Rate: Maintaining high show-up rates through disciplined pre-call confirmation workflows.

SDR - Power in Movement - 21166