B2B Content & LinkedIn Specialist Type

Full-Time Remote Direct Contractor Schedule:
US Eastern Standard Time (EST) Alignment (Minimum 4 hours daily EST overlap required)

The Vision for the Role
Sit on a live working session with the founder and CEO, capture fast-moving ideas, and turn them into publish-ready LinkedIn posts, comments, emails, and multi-channel content. We are pivoting this role away from broad marketing management and paid ad campaigns to focus on a high-executing B2B Content & LinkedIn Specialist.

You will own day-to-day execution: writing, refining AI drafts, managing comment sections, engaging with target buyer accounts, and executing multi-channel content distribution. Over time, as our footprint expands, this role has clear potential to grow into a broader marketing lead position.

About the Target Audience & Buyer
Our firm is a US-based fractional HR and people-ops consulting agency targeting corporate leadership, venture-backed startups, and growth-stage companies—specifically Heads of HR/People, CPOs, COOs, and CFOs. Your tone and execution must naturally reflect an executive B2B audience rather than a B2C or general SMB demographic.

Key Responsibilities & Ownership

1. LinkedIn Growth & Community Engagement

Profile & Account Management: Monitor comments and DMs across company and founder profiles (LinkedIn).
Target Account Engagement: Proactively engage with target buyer accounts (HR leaders, COOs, CFOs), run daily engagement lists, and drop insightful, value-add comments to spark conversations.
Lead Surfacing: Draft context-aware responses to convert profile interactions into qualified discovery conversations.

2. Content Creation, AI Optimization & Repurposing

Executive Copywriting: Expand founder/executive ideas into sharp, publish-ready LinkedIn posts, carousels, short video scripts, and newsletter emails matching our brand voice.
AI Quality Control: Prompt and leverage AI tools (Claude, ChatGPT, custom agents), quickly spot when an AI draft falls short of executive standards, and manually refine it until it shines.
Multi-Platform Repurposing: Adapt core LinkedIn concepts into tailored formats for Instagram, YouTube, and TikTok while respecting platform nuances.

3. Execution & Calendar Management

Content Scheduling: Maintain and execute a tight posting calendar using our scheduling software.
Email Newsletters: Draft, test, and schedule recurring email newsletters and outbound nurture sequences.
Execution Hygiene: Keep track of post performance, comment health, and weekly output metrics so no content initiative stalls.

Qualifications & Requirements

Hands-on B2B Content Experience: 2+ years of experience writing B2B content targeting US/UK startup founders, C-suite executives, or Heads of People.
LinkedIn & Ecosystem Familiarity: Proven track record inside the LinkedIn ecosystem—understanding native posting mechanics, comment engagement strategies, and executive positioning.
AI Tool Mastery (Claude Focus): Deep hands-on experience using Claude and ChatGPT to generate initial drafts, paired with the critical eye needed to edit out "AI fluff."
Flawless English Communication: Exceptional written English skills; ability to sound like an authoritative yet approachable corporate advisory partner.
Execution Mindset: Passionate about doing the work—writing, replying, scheduling, and polishing—rather than delegating it to third parties.

64877223237 - Content & LinkedIn Specialist