We're a leading recruitment company in Sri Lanka looking for a Senior Marketing Executive for a leading FMCG company based in Colombo. As a Senior Marketing Executive, you will be responsible for driving brand growth through effective marketing execution, consumer insights, digital initiatives, trade engagement, and cross-functional collaboration.

Key Responsibilities:

Drive brand growth through the effective planning and execution of advertising campaigns across multiple channels.
Leverage market insights and consumer understanding to support strategic decision-making and strengthen brand positioning.
Develop and strengthen brand presence through effective trade engagement and collaboration with key stakeholders.
Lead and execute digital marketing initiatives to maximize brand reach, consumer engagement, and campaign performance.
Coordinate with cross-functional teams to ensure the consistent and timely execution of marketing plans and objectives.
Monitor campaign performance and utilize relevant insights to improve marketing effectiveness.
Contribute to achieving overall brand and business objectives through impactful marketing initiatives.

The Ideal Candidate:

Bachelor's Degree in Marketing, Business Management, International Business, or a related discipline.
Minimum 3 years of relevant industry experience in marketing is essential.
Strong understanding of marketing principles, brand management, and marketing execution.
Excellent communication and interpersonal skills.
Strong analytical and problem-solving capabilities.
A consumer-focused mindset with the ability to understand market trends and consumer needs.
Ability to collaborate effectively with cross-functional teams and key stakeholders.