Sales Manager – Air Conditioner Division

Location: Colombo, Sri Lanka

Mode: Onsite

About Client Partner

Our client is one of Sri Lanka’s most dynamic, rapidly expanding corporate conglomerates, holding market-leading positions across retail, healthcare, ICT, financial services, automotive, and consumer electronics. The group's consumer electronics and home appliances sector represents premier global HVAC and air conditioning brands, serving residential, commercial, and enterprise clients through an extensive national distribution and retail footprint.

About the Role

We are seeking a high-performing, target-oriented Sales Manager – Air Conditioner Division to lead business development, revenue expansion, and strategic channel management for the consumer and commercial air conditioning portfolio. Reporting to the Business Head, this role will oversee sales operations across dealer networks, corporate B2B clients, and modern trade channels to maximize market share, brand exposure, and revenue targets.

Responsibilities

Sales Strategy & Execution: Develop and implement aggressive sales and distribution strategies for the air conditioner division across consumer, dealer, and commercial project channels.
Channel & Dealer Management: Manage and expand the island-wide dealer and distributor network, building strong relationships to drive volume growth and product availability.
B2B & Corporate Projects: Identify, target, and secure HVAC and air conditioning sales for corporate projects, real estate developments, commercial buildings, and industrial clients.
Team Leadership & Performance: Direct, mentor, and motivate the sales team to achieve individual and divisional revenue, volume, and gross margin targets.
Market Intelligence & ROI: Monitor competitor activities, market pricing, and demand trends to optimize sales campaigns, inventory forecasting, and promotional budgets.
Cross-Functional Collaboration: Partner closely with logistics, inventory management, and aftersales service teams to ensure seamless product delivery and client satisfaction.

Requirements

Education: Degree or professional qualification in Marketing, Business Management, Mechanical/Electrical Engineering, or a related discipline. Professional qualifications such as CIM or SLIM are an added advantage.
Experience: Minimum 5 to 7 years of proven sales experience within the consumer electronics, home appliances, or HVAC/air conditioning industry, with at least 2 to 3 years in a management or senior sales leadership role.
Industry Exposure: Solid background and proven track record in HVAC, dealer network expansion, or commercial appliance distribution. Candidates from top-tier consumer electronics and HVAC companies are preferred.
Competencies: Strong leadership, negotiation, dealer management, and B2B project selling skills.
Languages: Excellent command of written and spoken English, with proficiency in local languages.

Benefits

Comprehensive corporate benefits, including executive medical cover.
High-visibility career growth within a leading Sri Lankan corporate conglomerate.