Brand Executive

Colombo, Sri Lanka
Fulltime

About Client Partner

Our client partner is a premier automotive enterprise in Sri Lanka dedicated to representing world-renowned global Original Equipment Manufacturer (OEM) automotive franchises. Managing sales, brand positioning, and aftersales operations across the island, the enterprise delivers high-quality vehicle portfolios and mobility solutions to local consumers. They provide an agile, collaborative environment for dynamic marketing and brand management professionals.

About the Role

We are seeking a proactive, creative, and detail-oriented Brand Executive to support strategic marketing planning and drive ground-level brand execution. In this role, you will manage day-to-day marketing operations across integrated channels—including ATL/BTL, digital media, events, activations, and PR—while coordinating with advertising agencies, monitoring marketing expenditure, and aligning marketing initiatives with sales lead generation.

Responsibilities

Brand Management & Campaign Execution: Support strategic brand planning and independently manage assigned marketing initiatives from concept through ground-level execution.
Integrated Marketing Operations: Oversee day-to-day integrated marketing activities across Above-The-Line (ATL), Below-The-Line (BTL), digital media, PR, events, and ground activations.
Agency & Vendor Coordination: Manage relationships and daily deliverables with advertising agencies, media vendors, production partners, and strategic collaborators.
Market Research & Competitor Tracking: Conduct market research, track competitor activities, analyze industry trends, and guide creative content development.
Budgeting & Financial Monitoring: Manage assigned marketing budgets, monitor operational expenditures, and ensure cost efficiency across campaigns.
KPI Tracking & Campaign Optimization: Implement marketing key performance indicators (KPIs), track campaign performance metrics, prepare analytical reports, and optimize ongoing marketing initiatives.
Sales & CRM Support: Support sales enablement, lead management workflows, and customer relationship management (CRM) database activities through targeted marketing support.

Requirements

Educational Qualifications: Diploma in Marketing (CIM, SLIM, or equivalent recognized qualification).
Years of Experience: Minimum 3 years of dedicated experience in brand management or marketing operations within a structured marketing department.
Industry Experience & Skills: Strong understanding of brand management, integrated campaign execution, ATL/BTL channels, digital marketing, events, and agency management.
Communication Skills: Excellent command of written and spoken English with strong interpersonal and presentation abilities.
Core Competencies: High initiative, operational agility, creative evaluation skills, analytical thinking, and strong organizational capabilities.