About the job

We are working on a CONFIDENTIAL SEARCH for a Vice President of Performance Marketing. Company name and additional details will be shared with qualified candidates during initial conversations.

Vice President, Performance Marketing

Position Overview

The Vice President, Performance Marketing owns the end-to-end strategy, execution, and scaling of performance-driven lead generation across SEO/AEO/GEO, SEM, email, affiliate, and emerging channels. This executive leader will architect a high-velocity demand funnel that fuels MQL → SQL → SAL → revenue targets across all product lines and legal verticals.

Reporting directly to the CGO, the VP will build and lead a world-class performance marketing organization, establish predictive forecasting models, and implement real-time optimization frameworks powered by data, automation, and cross-functional alignment.

Responsibilities

Strategic Ownership: Design and execute a unified performance marketing strategy that drives predictable, scalable demand across B2B and B2C segments, with authority to reallocate budget across channels to hit efficiency targets.
Funnel Architecture: Build and optimize a multi-touch attribution funnel with stage-specific KPIs (MQL, SQL, SAL, pipeline velocity, revenue attribution), owning SQL conversion rate and pipeline-to-lead ratio as core KPIs alongside lead volume and CPL
Target Setting & Accountability: Define, forecast, and hit aggressive growth targets for lead volume, cost-per-lead, conversion rates, and downstream revenue impact — including scaling paid spend well beyond current levels while resisting the CPL/CAC inflation that typically emerges as core channels (Google, Meta, LinkedIn) saturate at 7-figure monthly spend.
Data & Analytics Leadership: Establish enterprise-grade reporting, dashboards, and experimentation frameworks (A/B testing, incrementality, LTV:CAC modeling), including marketing mix modeling (MMM) and incrementality testing to validate performance beyond last-click and standard multi-touch attribution, which become unreliable at this scale.
Team Building & Leadership: Scale and mentor a high-performing team; recruit senior talent in paid social, SEO, and lifecycle marketing.
Innovation & Channel Expansion: Identify and pilot high-ROI channels (e.g., TikTok, Reddit, partner co-marketing, review platforms) while optimizing core engines (Google, LinkedIn, Meta), and own creative testing velocity and production pipeline as a primary lever against CPL inflation, treating creative supply as a scaling bottleneck alongside bidding and audience strategy.

Qualifications

10+ years of progressive experience in performance marketing, with 5+ years in a senior leadership role (Director or above) at a high-growth SaaS, tech, or AI-native company.
Proven P&L Impact: Track record of building and scaling $10M+ performance marketing budgets with measurable ROI and revenue attribution.- Technical Mastery: Deep expertise in Google Ads, Meta Ads, LinkedIn Ads, SEO platforms (SEMrush, Ahrefs), Google Analytics 4, Tag Manager, CDP integration, and HTML/CSS for landing page optimization.
Analytical Rigor: Advanced proficiency in performance forecasting, cohort analysis, attribution modeling, and statistical significance testing, with familiarity in MMM/incrementality tooling (e.g., Recast, Measured, or in-house lift testing).
Leadership & Team Scaling: Experience hiring, developing, and leading distributed or multi-disciplinary marketing teams (8+ members).
Creative Problem-Solving: Known for testing bold hypotheses, failing fast, and iterating toward breakthrough efficiency.
Collaborative Operator: Thrives in high-autonomy environments; partners seamlessly with Sales, Product, and Executive leadership.

Preferred Experience

Led demand gen at a company with $200M+ ARR or 1M+ monthly active users.
Experience operating at $1.5M+/month spend levels is strongly preferred, where diminishing returns and inventory saturation behave differently than at lower budgets.
Built in-house capabilities in SEO content engines, email lifecycle automation and affiliate/partnership programs.
Experience with Capterra, G2, Software Advice, or industry-specific review platforms.
Familiarity with privacy-first marketing.

This is a VP-level role designed for a strategic builder ready to own revenue-level outcomes and lead at the executive table.