Role Purpose

Seeking a hands-on SFMC Specialist to design, configure, execute, and monitor 100+ supplier communication campaigns supporting a global Legal Entity Separation (LES) program. The role will ensure accurate targeting, controlled deployment, and supplier-level visibility of delivery and engagement results across multiple countries and legal entities.

Key Responsibilities

Define SFMC campaign structure, deployment approach, schedule, and audience segmentation with Procurement, Change & Communications, and program stakeholders.
Build, test, and execute supplier emails using Email Studio, Journey Builder, Contact Builder, Automation Studio, and Data Extensions, as applicable.
Import, validate, segment, deduplicate, and maintain supplier communication distribution lists and campaign audit trails.
Perform pre-send quality checks covering recipients, content, links, sender details, test sends, approvals, and deployment timing.
Monitor campaign execution and troubleshoot delivery, data, or configuration issues.
Track supplier-level results including sent, delivered, opened, clicked, bounced, and undeliverable status, plus unsubscribes where applicable.
Analyze hard and soft bounces, support contact-data remediation, and maintain follow-up status for failed outreach.
Prepare recurring dashboards and concise updates on campaign progress, delivery performance, engagement, and exceptions.
Maintain campaign documentation, deployment logs, and reusable procedures; recommend automation and process improvements.

Required Skills & Experience

5+ years of hands-on Salesforce Marketing Cloud experience delivering email campaigns.
Proficiency in:
- Email Studio
- Journey Builder
- Contact Builder
- Automation Studio
- Data Extensions
- Segmentation
- Subscriber Management
Experience managing high-volume or multi-wave email campaigns and large recipient datasets.
Strong knowledge of email deliverability, tracking, bounce handling, suppression, and campaign reporting.
Advanced Excel skills for data validation, reconciliation, and analysis; Power BI experience is advantageous.
Ability to translate business requirements into practical campaign configuration and reporting solutions.
Strong attention to detail and quality-control discipline with the ability to manage concurrent deadlines.
Clear communication skills and confidence working with global, cross-functional stakeholders in English.

Preferred Background

Experience with supplier, customer, or external stakeholder communications.
Exposure to legal entity separation, transformation, integration, or change programs.
Understanding of Procurement, supplier master data, or vendor-management processes.
Experience working in a global, multi-country, and regulated environment.

Key Deliverables & Success Measures

End-to-end setup and execution of 100+ planned supplier communication campaigns through 30 April 2027.
Validated distribution lists, deployment calendar, and complete campaign audit trail.
Supplier-level reporting for sent, delivered, opened, clicked, and bounced communications.
Timely identification and resolution of delivery exceptions and failed outreach.
Accurate, on-schedule campaigns with transparent reporting for program stakeholders.

Salesforce Marketing Cloud (SFMC) Campaign Specialist