Who We Are

Approach People is a forward‑thinking, globally‑active brand known for its premium soft toys and lifestyle accessories. Our creations combine playful imagination with exceptional craftsmanship, delighting consumers in over 70 markets worldwide and generating a strong presence on social platforms. Headquartered in the heart of London, we collaborate with design studios across North America and Asia, delivering a diverse portfolio that spans toys, books, music, and digital media. Join a vibrant community where creativity meets commercial success.

What You’ll Do

Lead and expand sales initiatives across Northern and Eastern Europe, consistently meeting or exceeding revenue targets.
Serve as the primary contact for major retailers, distributors, and strategic partners, building long‑term, mutually beneficial relationships.
Oversee the full order‑to‑delivery cycle, ensuring accurate stock levels and on‑time shipments.
Gather and interpret market intelligence, competitor activity, and sales metrics to pinpoint growth opportunities.
Partner with Marketing, Product Development, and Finance teams to align regional tactics with the brand’s overall strategy.
Produce clear, data‑driven sales forecasts, performance dashboards, and executive briefs.
Organise and support trade‑show participation, promotional campaigns, and retailer training events throughout the region.
Handle client inquiries and resolve issues swiftly to maintain high satisfaction rates.
Contribute to the creation of regional sales plans, pricing structures, and seasonal promotion calendars.

Core Requirements

University degree in Business, Marketing, International Trade, or a closely related field.
Fluent English; additional fluency in a Northern or Eastern European language (e.g., German, Polish, Russian, Swedish) is highly advantageous.
Outstanding communication, negotiation, and relationship‑building abilities.
Strong organisational skills with meticulous attention to detail and the capacity to juggle multiple priorities.
Proficiency in Microsoft Office (especially Excel and PowerPoint) and experience with CRM or ERP systems.

Preferred Experience

2–4 years of hands‑on experience in sales coordination, account management, or a similar role within consumer goods, toys, or retail sectors.
Demonstrated track record of driving sales growth across several European markets.
Familiarity managing international distribution networks and cross‑border logistics.
Ability to analyze sales data and translate insights into practical, revenue‑boosting actions.

What We Offer

An attractive annual salary payable in Euro (€) complemented by a performance‑based bonus scheme.
Comprehensive private health insurance and wellbeing programmes.
Generous holiday allowance and paid leave.
Ongoing professional development, training programmes, and clear pathways for career advancement.
Employee discounts on the full product range and early access to new launches.
A collaborative, creative work environment with a truly global outlook.

Sales Coordinator, Northern & Eastern Europe