Senior Government & Defence Marketing Manager

About the Company

Our client is a fast-growing European technology company operating at the intersection of satellite technology, Earth observation, artificial intelligence and geospatial analytics.

Its technology transforms satellite data into actionable intelligence, helping organisations monitor critical assets, improve situational awareness, strengthen resilience and make better operational decisions.

As the company expands its activities within the government, defence and security sectors across Germany and Europe, it is now looking for its first dedicated Government & Defence Marketing hire.

This is a highly entrepreneurial role. You will build the marketing function for this business area from the ground up and work closely with Business Development, senior leadership and the wider marketing organisation.

You will own the full marketing picture — from positioning and product marketing to strategic communications, PR, content and major European defence and space events.

Your responsibilities

1. Positioning & Product Marketing

You will define how the company presents its solutions to government and defence audiences.

Developing messaging around topics such as resilience, situational awareness, intelligence and geospatial monitoring
Translating complex technology into clear value propositions for government, defence and security stakeholders
Creating and maintaining sales and marketing collateral, including capability briefs, presentations, one-pagers and tender-support materials
Managing government and defence-related website content
Monitoring competitor positioning and market developments across the European defence-tech, space and Earth observation ecosystem
Working closely with Business Development to ensure messaging supports commercial opportunities and procurement processes

2. Strategic Communications, Content & PR

You will help build the company’s voice and visibility within the European defence and security ecosystem.

Develop white papers, expert articles, use cases and thought-leadership content
Support press releases, announcements and external communications
Build relationships with defence, security, space and technology media
Strengthen executive visibility through LinkedIn, interviews and speaking opportunities

3. Events

You will own the government and defence events strategy across Europe.

Own the defence and government events calendar across Europe
Select the right conferences and industry events
Manage participation end-to-end, including budget, presence, speaking opportunities and team preparation
Ensure structured post-event follow-up and track results

4. Build the Marketing Function

As the first dedicated marketer for this business area, you will have the opportunity to build the function from the ground up.

Build the Government & Defence marketing playbook from scratch
Create processes, templates and best practices
Coordinate external agencies or freelancers where needed
Track key indicators such as visibility, inbound interest and event performance

Your profile

We are looking for someone comfortable operating independently in a complex and highly specialised market.

Ideally, you bring:

6–7+ years of professional experience across marketing, business development, sales, communications or a related function
Strong experience within the defence, security or defence-technology ecosystem
Familiarity with military terminology and communication with armed forces, government organisations or defence stakeholders
A broad marketing profile covering several areas such as product marketing, content, PR, communications and events
Excellent written and spoken German (C1+) and English
Strong writing and editing skills, from press releases and executive communications to capability briefs
Understanding of how government and defence organisations operate, communicate and procure
Awareness of the sensitivity, protocol and long sales cycles associated with public-sector and defence environments
Based in Germany and able to work remotely
Willingness to travel approximately 20–30% across Europe
Eligibility to obtain the security clearances required for relevant projects

Nice to have

Experience in one or more of the following areas would be particularly valuable:

Earth observation
Satellite technology
Space technology
Geospatial intelligence
Defence intelligence / ISR
Dual-use technology
Public affairs or government relations
European or NATO-related institutions

Additional European languages are also valuable, particularly French.

Why join?

This is an opportunity to join a rapidly growing European technology company working on sophisticated applications of AI, satellite data and geospatial intelligence.

You will:

Build a strategic marketing function almost from scratch
Have direct exposure to senior leadership and commercial decision-making
Influence the company’s go-to-market strategy within the European government and defence market
Work closely with experienced Business Development and technical teams
Take ownership of high-impact projects with significant autonomy
Work in an international environment alongside colleagues from diverse professional and cultural backgrounds
Participate in the growth of a company operating in one of Europe’s most dynamic technology sectors
Benefit from the flexibility of a remote setup within Germany

Senior Government & Defence Marketing Manager (Remote)