I’m looking for an experienced Digital Marketing Specialist to support a growing business in the moving and storage industry.

The ideal candidate has strong hands-on experience in SEO, SEM/paid advertising, content marketing, social media, lead generation, and digital analytics. I’m looking for someone who is both strategic and analytical and can take ownership of digital marketing initiatives.

Responsibilities:

Search Engine Optimization (SEO)

Conduct keyword research and implement on-page and off-page SEO strategies.
Optimize website content, meta tags, and URLs to improve search engine rankings.
Monitor and analyze website traffic, search rankings, and user engagement.
Develop and execute link-building strategies to enhance domain authority.

Search Engine Marketing (SEM)

Plan, execute, and optimize paid search campaigns on Google and Facebook.
Conduct A/B testing on ad copy, landing pages, and bidding strategies to maximize ROI.
Manage budget allocation, bidding strategies, and performance metrics to achieve campaign goals.
Monitor industry trends, competitors, and best practices to stay ahead in the SEM landscape.

Content Creation

Develop and manage content for the company’s website, blog, social media channels, and other digital platforms.
Collaborate with the content team to create engaging multimedia content, such as videos and infographics.
Ensure all content aligns with the brand voice, SEO best practices, and marketing objectives.

Social Media Management

Develop and implement social media strategies to increase brand awareness and engagement.
Manage social media accounts, create and schedule posts, and engage with followers.
Track and report on social media performance, adjusting strategies as needed.

Lead Generation and Demand Creation

Develop and execute targeted digital campaigns to generate leads and drive demand.
Utilize customer data and analytics to identify opportunities for lead nurturing and conversion.
Collaborate with sales teams to align digital marketing efforts with business goals.

Analytics and Reporting

Monitor and report on key performance indicators (KPIs) across all digital marketing channels.
Use data-driven insights to refine marketing strategies and improve campaign performance.
Prepare regular reports for senior management, highlighting successes, key insights, and areas for improvement.

Qualifications:

Minimum 4 years of experience in comprehensive digital marketing, especially SEO and SEM
Proven track record in executing and managing successful digital marketing campaigns
Proficiency in digital marketing tools, such as Google Ads and Google Analytics
Must be knowledgeable in WordPress
Strong understanding of digital marketing trends and best practices
Excellent communication and presentation skills
Must be a creative yet strategic thinker
Must be willing to work full-time during PH daytime hours
Must be willing to occasionally meet with the team during US business hours