We are a leading recruitment company in Sri Lanka looking for an Assistant Manager Digital Marketing for a leading company in the automobile industry based in Colombo.

We are looking for a dynamic, creative, and results-driven Assistant Manager – Digital Marketing to join our team at a leading automobile company. The ideal candidate will be responsible for strengthening our digital presence, driving customer engagement, generating quality leads, and supporting the company’s overall marketing and sales objectives.

Key Responsibilities

Develop and execute digital marketing strategies aligned with the company’s business objectives.
Manage digital campaigns across social media platforms, Google Ads, and other online channels.
Plan and implement SEO, SEM, content marketing, and email marketing initiatives.
Drive lead generation campaigns for vehicle sales, after-sales services, and promotional activities.
Monitor campaign performance, analyze KPIs, and prepare regular performance reports.
Manage social media content calendars, online promotions, and brand communications.
Coordinate with creative agencies, media partners, and internal sales teams.
Optimize digital advertising budgets to maximize ROI and conversion rates.
Monitor market trends, competitor activities, and emerging digital marketing opportunities.
Ensure consistent brand positioning across all digital platforms.

Qualifications & Experience

Bachelor’s degree in Marketing, Digital Marketing, Business Management, or a related field.
3–5 years of relevant experience in digital marketing, preferably in the automobile or consumer industry.
Practical experience in Google Ads, Meta Ads Manager, SEO, Google Analytics, and social media management.
Strong analytical, communication, project management, and coordination skills.
Experience in lead generation, campaign optimization, and performance reporting.
Knowledge of the automotive market and customer buying behavior will be an added advantage.