Ready to build a market, not just run a campaign? Approach People is hiring for a fast-growing US family-tech scale-up. Its co-parenting platform is used by millions of families and recommended by courts and family-law professionals. The product is already live in France with strong early traction, and this is the first dedicated marketing role for Europe.

The role

Based in Paris (flexible/hybrid), you'll own the go-to-market for Europe, starting with France. You'll work hand in hand with the local sales team and the US growth, lifecycle, content and product teams, and build your own team as the region grows.

What you'll do

Define and own the European marketing strategy and acquisition targets, starting with France
Grow the professional referral channel (family lawyers, mediators, notaires) through content, events, partnerships and referral programmes
Drive B2C acquisition: paid, App Store/organic, partnerships, content and lifecycle
Localise messaging so it feels native, not translated, and brief the US teams on what Europe needs
Be the voice of Europe with product and leadership, and hire the team as the market scales

About you

8+ years in marketing for digital or consumer products, with both partner/channel and direct consumer acquisition experience
A track record of launching something from scratch and growing it, with numbers to show
Hands-on with the core toolkit: paid, ASO/organic, content, CRM/lifecycle, analytics
Deep understanding of French family culture and the legal ecosystem; legaltech, parenting or subscription experience is a big plus
Fluent in French and English, comfortable with some overlap with US time zones

Why join

A mission-driven product that genuinely helps families
A greenfield role with real ownership and the chance to build a team
Strong benefits, a flexible working model and a warm, low-ego culture

Approach People is partnering with our client on this search – all applications are handled in strict confidence.

Marketing Lead, Europe – Family Tech (B2B2C & B2C)