Sales Executive (Colombo Retail Operation)

Location: Colombo, Sri Lanka

Full-time

About Client Partner

Our client is a well-established, premier corporate conglomerate in Sri Lanka with a strong footprint across manufacturing, industrial chemicals, and consumer products. The enterprise's coatings and surface solutions division is a leading manufacturer and distributor of high-quality decorative paints, industrial coatings, and chemical products, serving a widespread network of dealers, hardware merchants, and trade partners across the island.

About the Role

We are seeking an energetic, result-oriented Sales Executive to manage and grow retail sales operations within assigned territories in the Colombo region. Reporting to the Regional Sales Manager, this position is responsible for driving revenue growth, strengthening relationships with dealers and retailers, expanding distribution channels, and enhancing brand presence across hardware and building material trade sectors.

Responsibilities

Sales Growth & Target Achievement: Drive overall revenue growth by achieving and exceeding assigned monthly and annual sales targets within the designated Colombo territory.
Dealer & Retail Network Development: Build, maintain, and expand long-term commercial relationships with dealers, retailers, hardware stockists, and distributors.
Market Penetration & Prospecting: Proactively prospect for new retail accounts and identify trade opportunities to increase product distribution and market share.
Market Intelligence & Competitor Tracking: Monitor trade pricing, competitor activity, market trends, and customer feedback to help strengthen the brand's competitive position.
Account Support & Relationship Management: Provide prompt product support, resolve dealer/customer concerns efficiently, and foster strong, enduring business partnerships.
Credit & Order Management: Oversee order generation, ensure timely product delivery coordination, and monitor dealer payment collections within approved credit terms.

Requirements

Education: Diploma or professional qualification in Sales, Marketing (e.g., SLIM, CIM), or a related discipline, with a strong ambition to progress into sales leadership roles.
Industry Experience: Proven field sales experience in the Hardware, Paints, Chemical, or Construction Materials sector is essential.
Territory Knowledge: In-depth understanding of retail distribution and hardware networks across Colombo and the Western Province.
Core Competencies: Ability to work independently within a high-performing team; excellent communication, negotiation, and relationship-building skills.
Mobility & Licensing: Possession of a valid driving/motorcycle license and willingness to travel extensively within the assigned sales territory.

Benefits

Competitive fixed monthly salary supplemented by an attractive performance-based sales commission structure.
Operational travel allowance and mobile phone reimbursement.
Structured career progression opportunities within a leading Sri Lankan corporate group.

Sales Executive (Paints)