Brand & Product Development Manager, Nicosia – BPDM/10/26

Are you fascinated by the journey of a product, from a first idea to the supermarket shelf?
Do you get excited when an idea you created ends up in a customer’s basket?

Then this could be your next career move. Our client, a leading company in the FMCG industry, is looking for a creative and commercially minded Brand & Product Development Manager to join its team in Nicosia. You will lead new products from the first idea all the way to launch, while building strong brands that consumers love.

What You Will Do

Among other things, you will:
1) Lead the New Product Journey

Generate fresh product ideas every month, inspired by market trends, consumer needs and competitor activity
Evaluate and screen new concepts for feasibility, costing and commercial potential
Plan and coordinate concept, sampling and consumer testing, and turn the results into action
Design and implement the new product development process
Lead every stage of development, from concept creation to launch
Stay up to date with marketing innovations and bring them into your work plans
Work closely with sales, purchasing, quality and other stakeholders to bring each product to market

2) Build Strong Brands

Build and run the brand’s marketing plan (ATL and BTL) in line with the annual strategy
Plan and deliver marketing events and activations from start to finish, in line with the brand strategy
Manage the brand’s annual budget, ensuring smart allocation and close tracking

3) Turn Insights into Action

Analyse market shares and competitor activity
Read and analyse retail audit reports to track sales, market share, distribution and pricing trends
Analyse customer and sales data to spot trends, opportunities and risks, and turn findings into clear recommendations
Visit the market to understand customer dynamics, check product availability and oversee the implementation of marketing activities
Prepare regular market insight reports and presentations for management to guide new product and marketing decisions

What You Will Bring

University degree in Marketing, Business Administration or a related field
At least 5 years of experience in a similar role
Hands-on experience across the full new product development lifecycle
FMCG experience will be considered a strong advantage
Excellent command of Greek and English
In-depth understanding of marketing strategy
A creative mind combined with strong commercial sense
Strong decision-making skills and a high sense of responsibility
Excellent organisational skills and attention to detail
Ability to work both independently and as part of a team
Ability to perform well under pressure

What’s on Offer

Monthly gross salary: €2,800–€3,200 (14 salaries per year)
Provident Fund
Company car

Ready to create the next product that lands in every basket? Apply now and take the lead.