Job Overview

OKTIS is partnering with a leading international iGaming operator with an established presence across Asia Pacific and global markets to appoint a New Zealand Country Director as New Zealand moves to a licensed online casino market.

The successful candidate will be responsible for driving brand development, customer acquisition and market growth across New Zealand. This is a senior leadership opportunity requiring strong local market knowledge, commercial awareness and a proven track record of delivering successful marketing strategies within the iGaming sector.

Responsibilities

Develop and execute strategic plans to drive brand awareness, customer acquisition and sustainable market growth across New Zealand.
Lead the development and management of marketing activities across traditional and digital channels, including TV, radio, sponsorships, print, outdoor advertising and PR.
Oversee digital acquisition and performance marketing strategies, working closely with internal teams and external agencies.
Establish and manage relationships with local media owners, marketing agencies, creative partners and other third-party service providers.
Lead agency selection, commercial negotiations and ongoing performance management.
Take ownership of annual marketing plans, budgets, commercial targets and acquisition performance.
Drive local brand positioning, adapting global brand strategies to suit the New Zealand market while developing locally relevant campaigns and creative assets.
Monitor and analyse campaign performance, including ROI, CPA and customer acquisition metrics, to optimise marketing effectiveness.
Build, manage and develop local teams to support business objectives.
Ensure all marketing activities and communications comply with applicable gambling regulations and advertising standards.

Requirements

Minimum 7 years' experience in a senior marketing or commercial leadership role within a high-volume, consumer-focused industry.
At least 5 years' experience in B2C iGaming, ideally in New Zealand.
Proven track record of launching, developing and scaling brands within the New Zealand market.
Strong understanding of the local iGaming landscape, consumer behaviour and competitive environment.
Extensive knowledge of New Zealand's advertising and media landscape, with established relationships across relevant agencies and media owners.
Demonstrated experience managing significant marketing budgets and overseeing campaigns from initial planning through execution, reporting and performance optimisation.
Strong analytical and commercial capabilities, with experience measuring marketing effectiveness and customer acquisition performance.
Proven people management experience, including recruitment, team development and performance management.
Hands-on leadership approach with the ability to operate strategically while remaining closely involved in execution.