Job Overview

OKTIS is partnering with an established Asian iGaming operator expanding into the global Crypto and Web3 gaming market to appoint a Chief Marketing Officer (CMO).

The successful candidate will be responsible for developing and executing the company's global marketing strategy, driving brand awareness, customer acquisition and market expansion. This is a senior leadership opportunity suited to an experienced CMO or Marketing Director with a strong background in iGaming, exposure to cryptocurrency markets and the ability to build and lead high-performing teams.

The position is remote-based in Thailand, with international travel required as needed.

Responsibilities

Develop and execute a comprehensive global marketing strategy across digital marketing, customer acquisition, retention, branding, campaigns, events and public relations.
Lead the development and positioning of the company's brand across international markets, ensuring consistency across all marketing channels.
Build and manage strategic partnerships to strengthen market presence, brand visibility and customer acquisition.
Recruit, develop and lead a high-performing international marketing team.
Establish and manage marketing budgets, performance targets and KPIs, continuously evaluating ROI and campaign effectiveness.
Oversee digital and traditional media strategies, optimising marketing investment across multiple acquisition channels.
Drive creative campaign development and innovative marketing initiatives to differentiate the business within the competitive iGaming and Crypto landscape.
Collaborate with commercial, product and operational teams to ensure marketing activities align with wider business objectives.
Monitor global market trends, consumer behaviour and competitor activity to identify growth opportunities and optimise marketing strategies.
Support marketing initiatives relating to cryptocurrency, tokenised gaming and potential token launches.
Establish scalable marketing processes and reporting frameworks to support international expansion and long-term business growth.

Requirements

Proven experience as a Chief Marketing Officer, Marketing Director or equivalent senior marketing leader within the iGaming industry.
Extensive understanding of the global iGaming ecosystem, including customer acquisition, retention, brand development and performance marketing.
Experience or strong exposure to cryptocurrency, blockchain or Web3 gaming environments is highly advantageous.
Demonstrated success developing and executing international marketing strategies across multiple markets.
Proven ability to recruit, build and manage successful marketing teams.
Strong commercial and analytical capabilities, including budget management, performance measurement and marketing ROI.
Experience establishing strategic partnerships and managing external agencies and service providers.
Excellent communication, interpersonal, presentation and stakeholder management skills.
Entrepreneurial mindset with the ability to lead marketing operations within a fast-paced, high-growth business environment.
Knowledge of crypto token launches, token marketing strategies and the NFT ecosystem would be a significant advantage.
Willingness to travel internationally as required.