As the SEO and AI Search Leader, you’ll own how Pet Honesty gets found, trusted, and recommended across AI search and shopping platforms, turning the brand’s veterinary expertise and clinical research into the answers pet parents rely on.

Pet Honesty

Pet Honesty is one of the leading pet health and wellness brands in the U.S., obsessed with helping pets live healthier, happier, and longer lives. We develop science-backed supplements, dental solutions, calming aids, probiotics, joint health products, skin & coat formulas, and other daily wellness essentials for dogs and cats. Our products are trusted by millions of pet parents and sold through major retailers, Amazon, Chewy, and Pet Honesty's direct-to-consumer platform. Learn more about our mission, products, and culture at www.pethonesty.com.

We're also entering an exciting new chapter of growth and innovation. Pet Honesty continues to invest heavily in research-backed formulations, ingredient transparency, product innovation, AI enablement, and omnichannel expansion. In 2026, the company launched "The Honest Difference," a national initiative highlighting our commitment to clean ingredients, scientific validation, and meaningful outcomes for pets, while also pledging $1 million in product donations to pets in need.

What You Will Do

We are seeking an SEO and AI Search Leader who is a hands-on expert in how LLMs find, evaluate and recommend brands. Unlike a traditional SEO role, this position leads with AI search, with organic SEO as the foundation underneath it. The successful candidate will turn those audits into prioritized fixes and connect AI and organic performance to traffic, subscriptions and revenue.

Responsibilities:

Run regular AI search and SEO audits (technical, content, keyword, schema and entity) to establish a true baseline of how Pet Honesty is found, cited and recommended across ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews and Alexa for Shopping, including what pet parents ask AI about our products and how we answer.
Turn audit findings into a prioritized roadmap focused on low-lift, high-return fixes, and track progress over time.
Build and run the experimentation engine, testing content, page structures, authorship, veterinary-expertise signals and technical changes to learn what drives AI visibility, citation and product recommendation.
Write clear briefs for our third-party web vendor and partner with Ecommerce, Growth and Business Intelligence to improve structured data, semantic HTML, internal linking, site architecture and crawlability.
Partner with R&D, veterinary experts and Regulatory to turn ingredient data, clinical studies and science advisory council expertise into accurate, compliant content that AI engines cite, including how ingredients are named and described.
Improve the consistency of product data (ingredients, benefits, dosing guidance, reviews, pricing and availability) across PetHonesty.com, product feeds, Amazon, Chewy and retailer product pages.
Set writing standards for search and AI retrieval, building on our existing Alexa and intent-based search guidelines, and partner with copy and channel owners to apply them.
Extend visibility across the third-party platforms that shape AI answers in pet health, including vet publishers, review sites, Reddit, YouTube and pet parent communities.
Own the SEO and AEO scorecard, connecting organic and AI discovery performance to traffic, conversion, subscriptions, marketplace sales and retail demand.

Who You Are

Technical SEO, AI search and ecommerce are where you do your best work. As a hands-on SEO practitioner, you understand how LLMs decide what’s credible, like why an AI engine trusts a vet or a clinical study over brand messaging, and you build content and site structure around that. You can audit where a brand shows up across ChatGPT, Gemini, Claude, Perplexity and Alexa, explain why, and improve it. You test, launch, read the results and adjust, even while measurement is still catching up. You follow where AI shopping is headed, translate technical fixes into business terms, and build without a playbook, whether you come from in-house or agency.

Qualifications:

5+ years of experience in technical and organic SEO, with a full-time focus on AEO and GEO in recent years and a track record of growing organic traffic.
Hands-on experience auditing and improving brand visibility across AI search, answer and shopping experiences such as ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews and AI Mode, and Alexa for Shopping.
Deep understanding of how search engines and LLM-based systems crawl, index, retrieve, cite and recommend content and products.
Technical fluency with structured data and schema/JSON-LD (especially Product, Offer and Review), product feeds, semantic HTML, site architecture, rendering, canonicalization and indexing.
Experience with Google Search Console, Google Merchant Center, Semrush, Ahrefs and AI visibility platforms such as Profound.
Experience writing technical briefs for developers and content standards for answer-first, machine-readable copy.
Ability to create and edit content directly and to brief freelancers and internal experts, including veterinarians.
Proven ability to connect search and AI visibility performance to ecommerce revenue and other business outcomes.
In-house DTC, ecommerce or omnichannel consumer brand experience, or agency experience advising consumer brands on AI search.
Experience with pet health, supplements, CPG or other regulated categories, Amazon or marketplace SEO, or server log and crawler analysis is a plus.

Benefits

100% company paid medical, dental and vision premiums for employees.
401(k) with company match (up to 5%)
Unlimited Flexible Time Off
Monthly flexible wellness allowance
Short term disability, long term disability and AD&D coverage
Marketplace discount and free products
Paid Pregnancy & Parental Leave

We are committed to a diverse and inclusive workplace and encourage all qualified applicants to apply, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. While our job descriptions outline ideal qualifications, we recognize potential comes in many forms. If you believe in our work and have the foundational skills and experience that would contribute to our company culture and mission, we encourage you to apply.