TheRightTalent is seeking a Branding/Product Launch Assistant Manager for a leading FMCG company based in Sri Lanka.

Are you a dynamic marketing professional with a passion for brand building, innovation, and bringing new products to market?

Our client, a well-established company in the FMCG industry, is seeking a results-driven Assistant Manager – Branding & Product Launch to strengthen its marketing team and drive brand growth through strategic brand management and successful product launches.

Key Responsibilities:

Assist in developing and executing brand strategies aligned with business objectives and market opportunities.
Plan, coordinate, and execute new product launches from concept development to market introduction.
Conduct market research, consumer insights analysis, and competitor evaluations to identify growth opportunities.
Develop marketing campaigns, promotional activities, and brand communication materials across relevant channels.
Collaborate with cross-functional teams, including Sales, Trade Marketing, Product Development, Supply Chain, and external agencies.
Monitor brand performance, market share, sales trends, and campaign effectiveness.
Manage product launch timelines, marketing budgets, and campaign deliverables.
Ensure consistent brand positioning, visibility, and communication across all consumer touchpoints.

Candidate Profile:

Full or part qualification in Marketing (CIM or equivalent).

3–5 years of experience in brand management, preferably within the FMCG industry.
Experience in new product development, brand building, and successful product launches.

Strong understanding of sales, marketing, negotiation, and route-to-market strategies.

Ability to identify market opportunities, analyse consumer insights, and develop effective brand strategies.

Excellent communication, presentation, and leadership skills.

Proficiency in English and Sinhala.

Branding/Product Launch Assistant Manag...