Role: Performance Creative Producer

Priority Location: Global / Flexible (determined by talent pool and hiring preferences)

Working Hours: Monday – Friday, Standard US Business Hours (EST/PST alignment required)

Salary Range: Discretionary based on candidate interview results, skills, and experience

Type of Contract: Independent Contractor

Type of Job: Remote, Full-time

About the Company:

A leading subscription-based tech platform developing science-backed digital wellness and productivity solutions. The organization operates in a high-velocity, performance-driven environment that values speed, data, and radical ownership. Joining this remote team offers an independent contractor the opportunity to leverage cutting-edge AI tools to build scalable systems, take full creative autonomy over ad production, and directly impact the growth of a product designed to optimize cognitive performance and daily focus.

About the Role:

The Performance Creative Producer will own the in-house ad production line, turning weekly briefs into scroll-stopping ads that convert target audiences into paying subscribers. This is a high-volume, execution-heavy role blending rapid concept pitching, AI video/voice production, and hands-on editing to ship 10–15 new ads every week. This is an opportunity for an AI-forward creator to build a scalable production engine, direct a bench of freelance creators, and directly influence bottom-line growth through continuous, data-driven testing.

Key Responsibilities:

Produce 10–15 new performance ads weekly (75% new concepts, 25% iterations on winners) from brief to final delivery.
Write 15-to-60-second scripts and design hooks that capture attention in the first 1–2 seconds, targeting productivity seekers, neurodivergent demographics, and audiences striving for better focus.
Leverage AI video, voice, and image generation tools to rapidly produce and scale finished, brand-aligned ads.
Analyze weekly media buying results to identify winning creative, immediately recutting winners into multiple new variations for different audience segments.
Brief, coach, and review a bench of 2–3 freelance creators to maintain consistent output and a high performance bar.
Test one new ad format or platform monthly (e.g., original series cut-downs, creator-led content, explainers) and make objective kill-or-scale decisions based on performance metrics.

Qualifications:

Proven track record of producing high-volume, performance-driven video ads for Meta, TikTok, or YouTube (Required).
Direct experience utilizing AI video, voice, and image tools (e.g., Midjourney, ElevenLabs, Runway, etc.) to accelerate production workflows (Required).
Demonstrated ability to write compelling ad copy and scripts with strong 1–2 second visual and auditory hooks (Required).
Hands-on video editing skills, with the ability to quickly cut and iterate multiple variations of a single ad concept (Required).
Familiarity with direct-response marketing metrics (hook rate, cost per trial, CPA) and the ability to interpret media buying data to inform creative decisions (Required).
Experience briefing, directing, and QA-ing content from freelance creators or UGC networks (Preferred).
Experience crafting messaging for wellness, focus, or neurodivergent audiences within digital ad platform compliance guidelines (Preferred).