Appointment Setter / Sales Development Representative (SDR)

Department: Sales & Business Development

Position Title: Appointment Setter / Sales Development Representative (SDR)

Industry: Digital Marketing & SEO (Physical Therapy)

Reports To: Operations Manager / Growth Manager

Employment Type: Full-Time Remote Contractor (40 hours/week)

Schedule: Monday – Friday | 9:00 AM – 5:00 PM US Eastern Standard Time (EST)

Target Location: Remote (South Africa [SA])

Base Compensation: $1,500 – $1,800 USD / month + performance bonuses

About the Company

The client's business is an established, high-growth digital marketing agency dedicated exclusively to private practice physical therapists across North America. For the past four years, they have empowered clinic owners to dominate their local markets through specialized SEO, paid acquisition, high-converting web optimization, operational consulting, and transparent ROI reporting.

Their client programs start at $2,000/month for single practices and scale significantly for multi-location groups. Having heavily systematized our fulfillment, integrated cutting-edge AI tools into their creative workflows, and expanded their operational leadership, their client delivery engine is primed to scale.

Historically, the growth was fueled almost entirely by word-of-mouth and founder-led sales. They have now brought on a dedicated Growth Manager (Closer) and are building their first outbound sales development engine to eliminate pipeline bottlenecks and systematically take our solutions to private practices nationwide.

Position Overview

We are seeking a fearless, articulate, and hungry Appointment Setter / Sales Development Representative (SDR) to own top-of-funnel prospecting, lead generation, and appointment setting.

In this role, you will be the driving force filling our newly hired Closer's calendar with qualified discovery calls. You will reach out directly to private practice physical therapy owners, clinic directors, and practice managers using a multi-channel outbound cadence (phone, personalized email sequences, and LinkedIn outreach).

The ideal candidate is competitive, thrives on booking qualified appointments, and possesses the natural curiosity and polish required to hold peer-level conversations with healthcare business owners.

Key Responsibilities

1. Outbound Prospecting & Appointment Setting (~65%)

Multi-Touch Outreach: Execute consistent daily outbound cold calls, personalized email campaigns, and targeted LinkedIn touchpoints to private practice owners.
Gatekeeper Navigation: Professionally engage front-desk staff and office managers to connect directly with decision-making clinic owners.
Value Pitching: Articulate our core value proposition—how specialized digital marketing and patient acquisition systems solve empty clinic schedules.
Calendar Management: Qualify prospects and book confirmed discovery/demo calls on the Growth Manager's calendar.
Event & Inbound Campaign Follow-Up: Rapidly follow up on warm leads generated from upcoming industry conferences, digital campaigns, and inbound inquiries.

2. List Building & Lead Intelligence (~20%)

Prospect Research: Leverage Google Maps, industry directories, and internal web-scraping tools to identify prospective private practice clinics that meet our ideal customer profile (ICP).
Data Enrichment: Verify decision-maker contact details (direct dials, verified business emails, LinkedIn profiles) and log clean records into the CRM.
AI Tool Utilization: Utilize AI tools to research individual clinics, draft personalized outreach snippets, and refine email messaging for specific regional markets.

3. Pipeline Hygiene & Sales Enablement (~15%)

No-Show Mitigation: Execute proactive day-of call confirmations (via SMS and email) to ensure high attendance rates for scheduled meetings with the Closer.
CRM Maintenance: Maintain accurate, up-to-date notes on all prospect interactions, call outcomes, and follow-up tasks.
Ad-Hoc Sales Admin: Support sales operations with meeting preparation, CRM data cleanups, and follow-up automations as assigned by leadership.

Qualifications & Requirements

Required

Attitude, Initiative & Willingness to Learn:* Previous sales or appointment-setting experience is welcome, but not required. We’re looking for someone curious, coachable and proactive who takes ownership, follows through and is willing to pick up the phone. You listen well, ask thoughtful questions, apply feedback and keep improving—even when a conversation doesn’t lead to a booking.
Communication & Reliability:* Clear spoken and written English, strong listening skills and the confidence to start conversations with business owners. You stay organized, communicate promptly and consistently follow through on commitments.
Comfort With Technology:* Willingness to learn our systems, keep accurate records and use approved AI tools thoughtfully. Familiarity with our specific platforms is helpful, but not a prerequisite.
Fearless Phone Presence: Exceptional verbal and written English communication with a confident, polished, and neutral accent. You view the phone as your primary revenue engine and do not hesitate to dial.
Resilience & Coachability: High emotional resilience, a positive response to rejection, and a competitive drive to consistently hit and exceed weekly KPI targets.
Timezone Alignment: Full-time availability dedicated strictly to 9:00 AM – 5:00 PM EST, Monday through Friday.
Remote Fluency: Self-disciplined operator with a proven history of working autonomously in remote environments.
Native or Business Intermediate-level English with neutral accent.

Preferred (Big Pluses)

Direct experience selling digital marketing services (SEO, PPC, web design, reputation management).
Prior experience prospecting into medical, dental, allied health, or physical therapy practices.
Systems You’ll Use: GoHighLevel (GHL) for prospect records, sales activity, pipeline updates and follow-up; Slack for team communication; ClickUp for assigned tasks and handoffs; Google Workspace for email, calendars, documents and spreadsheets; and Zoom for meetings. You’ll also learn our internal prospecting processes and approved AI tools.

Hardware & Remote Workspace Requirements

Quiet, distraction-free home office setup dedicated to outbound calling.
Modern laptop or desktop computer (Core i5/Ryzen 5 or higher, 16GB RAM preferred).
High-speed, stable fiber internet connection with a documented power and connectivity backup plan (UPS/inverter).
Professional USB noise-canceling headset.

Appointment Setter / Sales Development Representative (SDR) - 66053512829