Lifecycle / CRM Marketer (Email, SMS & Retention)

Location: Remote, Latin America
Employment Type: Full-Time, 40 hours/week
Schedule: Monday to Friday, U.S. Eastern Time alignment
Compensation: $1,900 to $2,300 USD/month
Reports To: Growth Marketing Manager

About the Company

Our client is an early-stage beauty and personal care brand built by experienced consumer-goods operators. It sells direct-to-consumer, through national retail partners, and on major marketplaces.

As the customer base grows, they are building a dedicated in-house retention function to turn first-time buyers into loyal repeat customers.

Role Overview

The Lifecycle / CRM Marketer owns email and SMS from strategy through deployment.

As the brand’s retention specialist, you will design, build, test, and optimize automated flows and campaign calendars. The products are part of a daily routine and are repurchased regularly, so your focus is lifetime value, repeat purchase rate, and list health.

Key Responsibilities

Flow & Campaign Build

Design and launch automated journeys in Klaviyo, including welcome, browse and cart abandonment, post-purchase education, replenishment reminders, and win-back flows.
Own the broadcast campaign calendar end to end.

SMS Program

Manage SMS broadcasts, subscriber acquisition pop-ups, and targeted text sequences.
Keep the program compliant with carrier and TCPA guidelines.

Segmentation & Deliverability

Segment lists by purchase history, product preference, engagement recency, and retail versus DTC behavior.
Protect inbox placement and domain health.

Creative Collaboration

Brief and partner with the Senior Graphic Designer and copywriters on on-brand email and SMS assets.

Retention Analysis

Analyze cohort repeat rates, churn signals, and revenue attribution by channel.
Present retention metrics in weekly cross-functional meetings.

AI-Assisted Optimization

Use AI tools to generate subject line and copy variants and speed up QA.

Hard Skills & Qualifications

2+ years managing email and SMS retention end to end for a high-growth DTC consumer brand.
Advanced hands-on experience with Klaviyo (or a comparable retention platform) and Shopify.
Solid understanding of repeat-purchase mechanics, replenishment cycles, and cohort segmentation.
Experience running controlled A/B tests on send time, subject line, layout, and incentive.
Strong written English.
Full availability during U.S. Eastern business hours.

Preferred Tools

Klaviyo
Shopify
SMS marketing platforms
AI copy and testing tools
Google Sheets or Excel

Soft Skills

Owns the send calendar and flow builds with minimal oversight.
Data-driven and test-minded.
Detail-focused with segmentation and QA.
Works well with design and copy partners.
Turns results into clear next steps.

About the Ideal Candidate

You love retention because it is measurable. You know which flow drives repeat orders, which segment is fatiguing, and what to test next.

You are happy owning a channel on your own, from the strategy doc to the final QA check before send.

Why This Role Matters

The brand is moving from acquiring customers to keeping them. This role builds that retention engine from the ground up, and its results show up directly in lifetime value and repeat revenue.

Lifecycle / CRM Marketer (Email, SMS & Retention) - 67167668905