ICAP Executive Search & Selection is one of the premium consultancies and part of ICAP People & Employment Solutions, the largest HR Services Provider in Greece and Cyprus. With more than 50 years of experience, we specialize in assessing and recruiting Senior to Middle-Level Executives across all sectors.

On behalf of our client, a leading company in the automotive industry, we are seeking an experienced and commercially driven Brand Manager to join their team based in Nicosia.

Brand Manager – Ref. (6330/BM/ESS/CY)

About the Role:

Our client is seeking a commercially driven and results-oriented professional to take overall responsibility for the commercial performance, strategic development and profitability of an assigned automotive brand. The role will involve leading the sales operation, developing and implementing business plans, managing the relationship with the manufacturer, and ensuring the achievement of sales, market share and profitability targets. The successful candidate will lead and develop the sales team, oversee showroom operations, drive brand positioning and customer experience, and identify opportunities for sustainable business growth, while ensuring alignment with company objectives and manufacturer standards.

Duties & Responsibilities:

Develop and implement annual business plans, sales strategies and commercial initiatives to achieve agreed sales, market share, profitability and customer satisfaction targets.
Lead, motivate and develop the Sales Executives, ensuring effective performance management, achievement of sales targets and continuous professional development.
Manage the assigned brand in accordance with manufacturer standards, ensuring consistent brand positioning, market presence and a high-quality customer experience.
Build and maintain strong relationships with the manufacturer, acting as the primary point of contact for all commercial, operational and strategic matters.
Monitor market trends, competitor activities and customer preferences, identifying business opportunities and recommending initiatives to strengthen the brand's market position.
Oversee product planning, vehicle ordering, pricing strategies, stock management and model mix, ensuring optimal inventory levels and commercial efficiency.
Coordinate new model launches and collaborate with the Marketing Department on the planning and implementation of marketing campaigns, promotional activities and other brand initiatives.
Prepare and present sales forecasts, budgets, business proposals and performance reports to the Board of Directors, providing relevant insights and recommendations.
Monitor the brand's financial and commercial performance, identifying opportunities to improve profitability, control costs and enhance operational efficiency.
Build and maintain strong relationships with key customers, corporate clients and business partners, supporting business development and long-term customer retention.
Oversee the smooth and efficient operation of the showroom, ensuring compliance with manufacturer standards regarding presentation, vehicle display, customer experience, housekeeping and overall operational readiness.
Ensure compliance with company policies, manufacturer requirements, quality standards and relevant operational procedures.
Represent the company and the assigned brand in manufacturer meetings, business events and other commercial activities, when required.

Requirements:

Bachelor's degree in Business Administration, Marketing, Automotive Management or a related field.
Minimum 3 years of relevant professional experience in automotive sales, brand management or a similar commercial role.
Proven experience in managing sales operations, achieving commercial targets and leading teams.
Strong understanding of automotive retail operations, showroom management, brand standards and customer experience.
Demonstrated ability in business planning, sales forecasting, budgeting and performance management.
Excellent leadership, communication, negotiation and relationship management skills.
Good computer literacy, with proficiency in MS Office applications.
Excellent command of the English language; knowledge of additional languages will be considered an advantage.
Previous experience with premium or electric vehicle brands will be considered an advantage.

Remuneration & Benefits:

An attractive and competitive remuneration package, including a competitive salary and additional benefits.

In full compliance with the EU Pay Transparency Directive (EU) 2023/970, please note that the applicable salary range defined by our client for this role will be disclosed to candidates by our consulting team within a reasonable timeframe before the interview process begins.