Sales Development Representative, Employer Health Benefits

Location / Employment Details

Location: Fully remote
Schedule: Full-time
Hours: U.S. Central Time business hours, with full overlap with the U.S. team
Reports to: Company leadership, who run sales today
Tools: HubSpot CRM, LinkedIn, email, phone, and a secure company-provided work browser

About the Company

We are a rapidly growing U.S.-based healthcare services company that gives employers and their teams fast access to some of the country's top orthopedic and musculoskeletal specialists. Founded by a physician with decades of clinical practice, we deliver expert second opinions and care recommendations in days or weeks instead of months.

Musculoskeletal care is the largest healthcare cost for most employers. Our model helps their employees avoid unnecessary surgeries and return to work sooner, which brings that cost down. We sell to self-funded employers and partner with the benefits brokers and third-party administrators who advise them. The team is remote and digital-first.

About the Role

Our growth so far has come from leadership selling directly. To keep growing, we need a steady, predictable flow of qualified conversations with employers and the advisors who influence their benefits decisions.

This is our first dedicated prospecting role. You'll research target accounts, start conversations with HR, benefits, and finance leaders, and book qualified meetings for our leadership team to run. You'll also help us learn which messages, channels, and segments convert, so we can build a repeatable sales motion.

You won't need clinical knowledge. You will need to explain a clear cost-and-outcomes story to senior business buyers in plain language.

Key Responsibilities

Research & List Building

Identify self-funded employers that fit our target profile by industry, headcount, and region
Find and verify the right decision-makers, including HR, benefits, and finance leaders
Map the benefits brokers and third-party administrators who advise target accounts
Build and maintain clean target lists in HubSpot

Outbound Outreach

Run multi-channel outreach sequences across email, LinkedIn, and phone
Personalize messaging around each account's industry, workforce, and benefits setup
Follow up consistently and work long cycles patiently

Qualification & Meeting Setting

Qualify interest, plan type, timing, and decision process before booking
Book qualified meetings directly onto leadership calendars
Write clear handoff notes so every meeting starts with context

Inbound Response & CRM Hygiene

Respond quickly to inbound inquiries and route them to the right person
Log every touch, contact, and outcome in HubSpot
Keep deal and contact stages accurate and up to date

Reporting & Market Feedback

Report weekly on activity, reply rates, meetings booked, and meetings held
Capture common objections and questions from prospects
Help test and refine messaging, target segments, and sequences

Required Qualifications

2+ years as an SDR, BDR, or appointment setter for a U.S.-based B2B company
Hands-on outbound experience across email, LinkedIn, and cold calling
Track record of booking meetings with director-level or senior buyers
Excellent spoken and written English, and confident on calls with U.S. executives
Daily CRM use, with disciplined activity logging
Comfortable with structured weekly activity and meeting targets
Full availability during U.S. Central Time business hours

Preferred Qualifications

Experience selling into HR, employee benefits, insurance, or healthcare buyers
Experience working with channel partners such as brokers, consultants, or resellers
HubSpot experience, including sequences and pipeline management
Experience with prospecting tools such as LinkedIn Sales Navigator, Apollo, or ZoomInfo
Experience in a complex B2B sale with multiple stakeholders and longer cycles
Experience as an early or first sales hire at a startup

Ideal Candidate Profile

You are:

Confident speaking with senior HR and finance leaders, and you translate a value story into plain business terms
Persistent without being pushy, and comfortable with long sales cycles
Organized and disciplined about your pipeline, follow-ups, and CRM
Curious about why a prospect said no, and you bring that feedback back to the team
Self-directed in an early-stage environment where you help build the playbook
Coachable and quick to adjust when the data says a message isn't working

Why Join Us

Build something. As our first dedicated SDR, you'll shape the outbound playbook from day one.
Work directly with leadership. You'll book meetings for, and learn from, the people who run the company.
Room to grow. Strong performance opens a path toward an account executive or partner-focused sales role as the team grows.
Meaningful work. Every employer we sign gives its employees faster access to top specialists and better care.

Sales Development Rep - 22058