Job Title: Social & Brand Lead
Type: Full-time, Independent Contractor
Location: Remote
Work hours: must overlap UTC+1 to UTC+8 (CET and Bali)

A B2B software company is building a confident, human, high-end brand and needs a Social & Brand Lead to bring its story to life on LinkedIn, Instagram and YouTube.

About the role

You shape how the market sees the company: a brand about customer outcomes and the life they build, not product features. You turn in-house creative direction into content people follow every day, covering the stories, the voice and the consistency. A Marketing Designer & Asset Manager works alongside you on production. Paid ads, partnerships, pricing and product design are not part of the role.

Required Qualifications

3-6 years running social media or brand for a brand people love, such as B2B SaaS, a platform for entrepreneurs or a creator-led business
Track record of building or relaunching a brand on social, with before-and-after proof of reach, engagement and sign-ups
A portfolio that sells outcomes and a way of life, not features
Experience art-directing shoots, creators or designers against a clear visual world
Native-level English, with human and aspirational writing tailored to each platform
Hands-on design and editing skills in Figma, Canva and CapCut
AI fluency you can demonstrate: the tools you use, your prompts and the outputs you rejected

Preferred Qualifications

Experience building audiences of sales professionals, coaches, agency owners or entrepreneurs
Comfortable on camera
DM automation experience
Experience building and growing an online community

Responsibilities

Plan and publish content on LinkedIn, Instagram and YouTube with a clear point of view and a look people recognize instantly
Tell stories about customer wins, team life and the founders’ journey, and package long-form founder content into episodes and clips
Brief and direct photographers, videographers, creators and a designer so all content feels like one world
Write posts and captions that sound human and confident, and ghostwrite the founders’ LinkedIn posts
Keep the brand guidelines current and make sure everything published looks and sounds on-brand
Respond quickly to comments and DMs and turn conversations into free-trial sign-ups
Review performance every week, double down on what works and pass winning content to the paid team

Who thrives in this role

A natural storyteller with strong taste and an eye for what feels on-brand
Confident directing creatives and giving clear, useful feedback
Quick and warm in conversation with an audience, even in fast DM threads
Curious about data and willing to let results shape the next post

Social & Brand Lead - 67436766783