TheRightTalent is seeking for a Senior Brands Projects Executive for a leading FMCG company based in Sri Lanka.

Our client, a leading multinational manufacturing company with a strong international presence, is looking for a dynamic, creative and results-driven Senior Brands Executive to join its team in Sri Lanka.

This is an exciting opportunity for an experienced marketing professional to drive brand growth, strengthen market positioning and execute impactful brand strategies while contributing to the organisation's overall business objectives.

Key Responsibilities

Develop and execute brand strategies and marketing plans aligned with overall business objectives.
Manage and strengthen brand positioning, brand awareness and brand equity across relevant markets.
Plan and implement integrated marketing campaigns across digital, traditional and other communication channels.
Conduct market research, competitor analysis and consumer insights to identify market trends and growth opportunities.
Coordinate product launches, promotional activities, advertising campaigns and brand activation initiatives.
Monitor brand performance, analyse marketing data and prepare reports with actionable recommendations.
Manage relationships with advertising agencies, media partners, creative teams and other external stakeholders.
Oversee the development of marketing materials, brand communications and promotional content.
Ensure consistent brand identity and adherence to corporate brand guidelines across all marketing activities.
Manage marketing budgets and ensure effective utilisation of resources.
Collaborate with sales, product development and other internal teams to maximise brand performance and market penetration.

Candidate Requirements

Bachelor's degree in Marketing, Business Administration or a related discipline.
Proven 1-2 years experience in brand management, marketing or a similar role, preferably within a manufacturing or FMCG environment.
Strong understanding of brand strategy, marketing communications, consumer behaviour and market research.
Experience in planning and executing integrated marketing campaigns and brand activation activities.
Excellent analytical, strategic thinking and problem-solving skills.
Strong communication, presentation and stakeholder management abilities.
Creative mindset with the ability to translate business objectives into effective marketing initiatives.
Proficiency in MS Office and digital marketing platforms.
Professional qualifications in Marketing (CIM, SLIM or equivalent) would be an added advantage.