Job Description

Mission: To plan, execute, monitor, and optimize Cool Blue VA’s paid advertising campaigns across Facebook and Instagram to generate qualified leads, improve conversion rates, and maximize advertising ROI.
Key Responsibilities:

Plan, launch, and manage Meta advertising campaigns through Facebook Ads Manager, ensuring alignment with the company's lead generation and recruitment goals.
Monitor daily campaign performance, budgets, and spending to ensure efficient budget allocation and prevent overspending.
Execute regular campaign optimizations, including adjusting audience targeting, pausing underperforming ads, scaling successful campaigns, and reallocating budgets.
Conduct audience research and develop custom, lookalike, and retargeting audiences to improve lead quality and campaign performance.
Create, test, and optimize ad creatives, copy, headlines, and calls to action through A/B testing.
Manage Facebook and Instagram lead generation campaigns, ensuring a consistent flow of qualified applicants or potential clients.
Monitor key advertising metrics, including Cost Per Lead (CPL), Cost Per Click (CPC), Click-Through Rate (CTR), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS).
Set up and monitor Meta Pixel, Conversions API, and conversion tracking to ensure accurate campaign attribution.
Analyze campaign results and provide weekly performance reports highlighting advertising spend, leads generated, cost per lead, and campaign effectiveness.
Identify opportunities to improve campaign performance, reduce acquisition costs, and scale successful advertising strategies.
Stay updated on Meta advertising policies, platform changes, and emerging paid advertising strategies.

Tool Stack: Meta Ads Manager, Facebook Business Manager, Meta Pixel, Conversions API, Canva, Google Analytics 4 (GA4), Google Tag Manager, GoHighLevel (GHL).

Meta Ads Specialist