Lifecycle and Retention Marketing Lead (Klaviyo Email and SMS)

A US-based skincare services brand is looking for a part-time lifecycle and retention marketing lead to own and grow its email and SMS revenue in Klaviyo.

About the role

The brand grows through returning guests: repeat appointments, recurring memberships, and repeat product purchases. You will own the full customer journey in Klaviyo, from welcome and post-treatment flows to membership conversion, abandoned booking and checkout, churn prevention, and weekly campaigns. You take a brief and run with it: assemble assets in Figma, tighten the copy, build in Klaviyo, QA, and deploy, with every send matching the brand’s premium look and hitting benchmark engagement and attributed revenue.

Required Qualifications

3+ years of dedicated experience running email and SMS retention programs in Klaviyo for consumer, e-commerce, retail, or appointment-based service brands
A portfolio, case studies, or campaign examples showing Klaviyo email design, flow logic, and concrete revenue or engagement results
Proven ability to own a brief end to end: build in Figma, edit copy, set up the email or SMS in Klaviyo, QA, and deploy
Advanced Klaviyo skills, including custom profile properties, custom event triggers, dynamic data blocks, conditional splits, and deliverability monitoring
Working proficiency in Figma for email layout and asset assembly
Strong copywriting for short, action-driven email and SMS, paired with clean, mobile-first email design
Fluent written English

Preferred Qualifications

Experience with appointment-based, membership, or multi-location businesses
Experience in beauty, skincare, wellness, or direct-to-consumer retail
Working knowledge of SMS opt-in rules and frequency best practices
Experience segmenting audiences by location, visit history, and purchase behavior

Responsibilities

Build, maintain, and A/B test automated flows, including welcome series, post-treatment homecare guides, membership upsell, abandoned booking and checkout, and win-back
Run campaign briefs from start to finish: asset assembly in Figma, copy editing, build, QA, and deployment
Plan and schedule weekly promotional, educational, and seasonal email campaigns and targeted SMS sends
Segment subscribers by location, visit recency, treatment history, membership status, and purchase behavior
Keep lists clean to protect deliverability
Run SMS through Klaviyo SMS or an integrated SMS tool, following opt-in requirements and frequency caps
Test subject lines, send times, layouts, and SMS copy on a regular schedule
Report on list health, deliverability, attributed revenue, and membership conversions

Working arrangement

Part-time, fully remote independent contractor engagement (W-8BEN) at 20 hours per week, open to candidates based in South Africa. Hours are flexible, with daily overlap with US business hours. The role works directly with the brand’s creative team. A portfolio, case studies, or campaign examples are required to apply.

Who thrives in this role

Delivers a finished, deployed send from a brief without needing hand-holding
Checks links, segments, and send times twice before anything goes out
Thinks in numbers and enjoys finding what moves revenue
Communicates clearly and reliably with a remote team
Cares about design as much as data

67661533849 - Lifecycle and Retention Marketing Lead, Klaviyo Email and SMS (Remote, South Africa) - 22096