PPC Specialist

Employment Type: Full-time, Independent Contractor
Work Model: Remote
Work Hours: 9 AM to 5 PM US Central Time.

A digital marketing agency is hiring a PPC Specialist to run paid search campaigns across its portfolio of client accounts.

About the role

You will manage paid advertising for several clients at once, from building and launching campaigns through ongoing optimization and reporting. Day to day, you balance budgets, bids, and tracking while working closely with internal team members. Success means measurable performance gains on every account you manage.

Required Qualifications

Hands-on experience managing PPC campaigns for multiple clients at the same time, ideally in an agency setting
Strong working knowledge of Google Ads
Strong working knowledge of Google Analytics 4 and conversion tracking
Ability to read campaign data (CPA, ROAS, CTR, conversion rate) and turn it into practical optimization decisions
Strong organization and attention to detail, with the ability to manage competing deadlines across accounts
Strong written and spoken English for collaboration and reporting, and easy to communicate with
Based in Latin America, available 9 AM to 5 PM US Central Time, with reliable internet access

Preferred Qualifications

Google Ads certification or comparable platform expertise
Experience with Google Tag Manager and Looker Studio
Experience with paid social advertising
Experience with lead-generation campaigns for service-based businesses

Responsibilities

Build, launch, monitor, and optimize paid search campaigns, mainly in Google Ads
Manage budgets, bidding strategies, audiences, and conversion goals across multiple client accounts
Research keywords, write and test ad copy, and refine campaign structures
Track CPA, ROAS, CTR, and conversion rate, and act on what the numbers show
Set up, validate, and troubleshoot conversion tracking and reporting
Spot landing-page improvements and coordinate with creative and web teams
Prepare clear performance reports and recommendations for clients
Keep internal teammates updated on priorities, results, and blockers

Who thrives in this role

Analytical, the kind of person who checks the numbers before and after every change
Organized enough to keep several accounts moving without letting one slip
Proactive about flagging blockers and sharing results before being asked
Comfortable explaining performance in plain language to clients and teammates

PPC Specialist - 67660920874