Jr Paid Media Specialist (Google & Meta Ads)

Role Details


Title	Jr Paid Media Specialist (Google & Meta Ads)
Location	Fully remote
Schedule	Full-Time, Monday to Friday
Core hours	8:00 AM to 4:00 PM Eastern Time
Engagement	Contract
Reports to	Marketing strategy lead (U.S.-based)
Platforms	Google Ads and Meta Ads Manager (light LinkedIn Ads exposure)

About the Company

We are a rapidly growing U.S.-based legal education company and one of the most recognized names in our industry. Generations of law students and legal professionals have trusted us to prepare them for the most important exams of their careers.

Today we operate a portfolio of brands across the full legal learning journey. That includes bar exam prep, LSAT prep, law school study aids, and continuing education for attorneys and other professionals. Our students and customers are in the U.S., the U.K., and around the world.

We work as a remote-friendly team, and marketing sits at the center of how we grow enrollment across every brand.

About the Role

We are bringing our paid media program in-house after years of running it through an outside agency. Our marketing team owns strategy, budgets, and channel direction. What we need now is a hands-on specialist who keeps our campaigns running sharp every day.

You will manage the day-to-day execution of our Google Ads and Meta campaigns across several brands, with a focus on budget pacing and ongoing optimization. You will be the person who knows, every morning, whether each account is on track and what needs to change.

This is a role for someone who wants to learn directly from experienced marketers and grow their scope over time. As the in-house program matures, we expect this role to take on more ownership and more hours.

Key Responsibilities

Budget Pacing and Spend Management

Monitor daily, weekly, and monthly spend across Google Ads and Meta accounts against approved budgets
Adjust bids and budgets to keep each brand on pace, especially around enrollment deadlines and seasonal peaks
Maintain a pacing tracker and flag over- or under-delivery before it becomes a problem

Campaign Optimization

Review search terms, add negative keywords, and refine keyword and audience targeting
Test and rotate ad copy, creative, and extensions, then report on what is working
Adjust bidding strategies, placements, and schedules based on performance data
Run A/B tests on ads and landing pages in partnership with the strategy team

Campaign Build and QA

Build and launch new campaigns, ad groups, and ad sets from briefs provided by the strategy team
Follow established naming conventions and account structure across all brands
QA every launch: tracking, UTMs, budgets, targeting, and links, before anything goes live

Tracking and Reporting

Pull weekly performance reports on spend, leads, cost per lead, and conversions by brand and channel
Check that conversion tracking and GA4 data line up with platform reporting, and raise discrepancies
Turn the numbers into clear, short recommendations for the strategy team

Agency Transition and Account Hygiene

Help audit accounts inherited from our previous agency and clean up outdated campaigns, audiences, and settings
Document account processes so the in-house program is easy to run and scale

Required Qualifications

1-3 or more years of hands-on experience managing live Google Ads and Meta Ads campaigns with real budgets
Proven experience with budget pacing and day-to-day optimization (bids, keywords, audiences, creative)
Working knowledge of GA4, UTM tagging, and conversion tracking
Strong spreadsheet skills (Google Sheets or Excel) for pacing and reporting
Professional written and spoken English
Availability for 40 hours per week, including 8:00 AM to 4:00 PM Eastern Time, Monday to Friday

Preferred Qualifications

Agency experience managing multiple accounts or brands at the same time
Lead generation experience, ideally in education, enrollment, or other considered purchases
Google Ads and Meta Blueprint certifications
Exposure to LinkedIn Ads
Experience with Looker Studio, Power BI, or similar reporting tools
Experience working with U.S.-based teams

Ideal Candidate Profile

You are:

Detail-obsessed with budgets. You catch a mis-set cap or a broken tracking link before it costs money.
Proactive. You flag what is off-pace and come with a fix, without waiting to be asked.
Comfortable executing a strategy someone else sets, and eager to learn why it was set that way.
Organized across several accounts at once, with clean naming, notes, and trackers.
A clear written communicator who keeps a U.S. team updated without needing a meeting.
Looking for a long-term role that grows, not a side gig.

Why Join Us

Work on the paid media program of a market-leading education brand, right as it moves in-house.
Learn directly from senior marketers who own strategy across several well-known brands.
Real room to grow: the role is designed to expand in scope and hours as the program scales.

Jr Paid Media Specialist (Google & Meta Ads) - 22102