Position : Paid Media Specialist

Work Hours (Client) : PST time: 9am till 5pm

Pay Range : $1500 - $3000 USD/month (varies based on skill set and experience level)

Location of Search : Canada or South Africa

Work Location : REMOTE

Type of Contract : Independent Contractor

Company/Client Overview:

Our client is a growing marketing agency.

Duties and Responsibilities:

We are seeking a highly skilled and hands-on Paid Media Strategist with proven experience managing mid-sized to large accounts. The ideal candidate will have a strong background in building, optimizing, and reporting on campaigns across multiple platforms, with a focus on driving measurable results and delivering actionable insights.

Plan, launch, and optimize paid media campaigns across Google Ads, Meta, and Instagram.
Manage and scale ad accounts to achieve performance goals and ROI.
Conduct structured A/B testing on creatives, audiences, and bidding strategies.
Monitor campaign metrics (ROAS, CPA, CTR, etc.) and proactively adjust to meet KPIs.
Build and maintain reporting dashboards and prepare weekly insights decks for client-facing teams.
Utilize tools such as Google Merchant Center, feed management platforms, and reporting tools to track and optimize performance.
Stay updated on platform updates, tools, and best practices, especially in AI-driven paid media strategies.
Collaborate with account managers and creative teams to align paid media execution with broader marketing goals.

Minimum Requirements:

Language requirement: Excellent English Communication Skills

Education: Bachelor's Degree (ideally)

Experience: 5+ years’ hands-on experience managing paid media campaigns in an agency environment is required.

Experience managing eCommerce clients is highly advantageous.
Proven success scaling and optimizing mid-to-large ad accounts with measurable ROI.
Advanced knowledge of Google Ads, Meta Ads, Asana, Google Merchant Center, and feed management tools.
Strong analytical and reporting skills; comfortable preparing insights and recommendations.

CG: Paid Media - 67739629984